Unveiled in collaboration with Shanghai Fashion Week, the second chapter of H&M’s Chinese Designer Collaboration Project spotlights Jacques Wei, merging his refined, intellectual design language with the symbolic power of Chinese New Year 2026. Inspired by the Year of the Horse, the collection navigates the space between poetic expression and functional elegance, translating cultural iconography into a contemporary wardrobe tailored for modern urban life. Launching online on January 21 via HM.COM.CN and H&M’s Tmall flagship, followed by a January 22 in-store release across selected locations in Mainland China, the project underscores H&M’s continued commitment to China’s independent fashion ecosystem.

For Pre-Fall 2026, MSGM steps away from visual noise and into a more introspective register. Under the direction of Massimo Giorgetti, the collection explores quietness not as absence, but as intention. Mantras such as “Quiet”, “Silence”, and “Don’t Disturb” appear discreetly across garments, functioning less as slogans and more as emotional cues, gentle reminders to slow down in a culture defined by excess stimulation. The result is a season shaped by restraint, intimacy, and a renewed focus on how clothes feel, rather than how loudly they announce themselves.