For Spring/Summer 2027, Theory turns its attention to the elusive language of taste, questioning how desire, status, and cultural influence shape what we perceive as fashionable. Presented at the brand’s Meatpacking studio, transformed into a runway, Dushane Noble’s collection draws on W. David Marx’s Status and Culture: How Our Desire For Social Rank Creates Taste, Identity, Art, Fashion And Constant Change, examining whether taste remains an expression of individuality or has become another commodity shaped by the algorithm.










