On the luminous shores of Biarritz, Chanel unveils its Cruise 2027 collection, an evocative debut by Matthieu Blazy that gracefully reconnects the house to one of its most meaningful origins. It is here, in this storied coastal town where Gabrielle Chanel established her early couture presence, that Blazy constructs a narrative steeped in joie de vivre, where heritage and modernity meet with quiet confidence.








