A lookbook rarely feels immersive, but Kate Barton reimagined the format for Fall Winter 2026–2027 with striking ingenuity. Among the youngest designers on the CFDA calendar, Barton bypassed the traditional showroom model in favor of an AR- and AI-powered presentation. Guests encountered garments suspended on digital avatars or projected directly onto their own bodies through virtual try-ons. QR codes replaced physical racks, transforming each look into an interactive portal detailing fabric, construction, and design intent. It was a strategic and forward-thinking solution to a familiar industry challenge: how to create depth and impact without the financial and environmental burden of producing excess samples.















