Swarovski has unveiled a new campaign starring supermodel Bella Hadid consisting of a series of portraits aimed to capture “the transformative and versatile nature of Swarovski Crystals”.

Photo| Swarovski, Bella Hadid

Created by creative director Giovanna Engelbert and photographed by Mert Alas and Marcus Piggott, Hadid is centered as the muse of the campaign, which looked to adopt a “multidimensional mindset of a fresh fashion mentality”.

In a release, Engelbert said of the campaign: “Bella Hadid sums up the individualistic and transformative attitude of a new global generation. She is a multifaceted character who evades the boxes of rules and conformity. She goes from sporty to glamorous while remaining the same girl – the same Bella – with confidence and authority.”

Engelbert continued: “In that sense, she conveys the values of Swarovski to perfection. Today, crystals are a dynamic part of our everyday wardrobe: a way of accentuating your individual style in a way that can be as casual as it can be elaborate. Bella is the poster girl for this state of mind.”