Italian Luxury Fashion Brand Prada Names Andrea Guerra As The New CEO.

by - 19:21:00

Italy-based high-end luxury fashion house Prada has announced that former Luxottica head Andrea Guerra will be recommended as CEO in the board meeting that will be held on January 26, 2023. Miuccia Prada, who is the current co-CEO along with Patrizio Bertelli, will remain the creative director of Miu Miu and Prada (the latter together with Raf Simons) and board member.
Andrea Guerra. Pic: Prada
At the annual shareholders meeting for the approval of the 2022 financial statements, Patrizio Bertelli will be recommended as chairman of the board of directors of Prada. and Paolo Zannoni will be recommended as executive deputy chairman of the board of directors of Prada and, at the same time, chairman of Prada Holding, the company said in a press release.

“This is a fundamental step we have decided to undertake, while completely engaged in the company, to contribute more to the evolution of the Prada Group and to ease the succession of Lorenzo Bertelli, the future leader of the group. We thank Andrea Guerra for being willing to take the job, with the aim of achieving steady and sustainable growth. Andrea Guerra, with his long professional experience, has shown entrepreneurial skills in businesses where the founders are present and engaged, blending their culture and the needs of a company continuously evolving and active on international markets,” stated Miuccia Prada and Patrizio Bertelli.

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