Another BTS member has been appointed as a big fashion luxury brand's worldwide ambassador. Suga now formally belongs to Valentino's team of ambassadors, known as the Di.VAs, is an acronym for Different Values. The nomination happens after the group agreed to serve as Louis Vuitton's ambassador in 2021, which has now concluded.

Pierpaolo Piccioli, creative director of Valentino, described Suga to WWD, calling him a “ multifaceted artist; he is an interpreter and uses his talent and his work to express himself with energy and authenticity. He perfectly embodies everything that DI.VA.s testimonials stand for: diversity, inclusivity, creativity, and passion.”

Suga gives a statement regarding his new ambassadorship with Valentino and his growing relationship with the designer, saying that both” have been supportive of diversity which is something that I also believe in.” Suga is slated to front the upcoming Maison Valentino Essentials campaign, slated for the brand’s menswear staples. When Pierpaolo started Valentino’s menswear DI.VA’s group in 2022, they named Sir Lewis Hamilton as the first ambassador. He was later featured in the Valentino Pink PP advertising campaign.