Emily RatajkowskiIs The Face of Viktor & Rolf FLOWERBOMB Perfume Campaign.

by - 15:53:00

 For its most recent campaign, the well-known Viktor & Rolf FLOWERBOMB perfume has a new face. Emily Ratajkowski, a model, actor, and writer, stars in the fragrance's latest advertising campaign, which shows the brunette literally in blossom. Later this month, the whole campaign will debut, and in a preview photo, Emily can be seen wearing a ruffled pink dress and sporting a disheveled updo.

Emily RatajkowskiIs The Face of Viktor & Rolf FLOWERBOMB Perfume Campaign.
After its initial release in 2005, the classic smell FLOWERBOMB quickly gained popularity. The fragrance is excellent and is still a favourite among women all over the world. It ranks in the top 10 women's fragrances in the US and the top 15 in the UK.

“So much of what represents femininity is delicate. I like that FLOWERBOMB is about strength as much as it is about femininity.” - Emily Ratajkowski 
Emily Ratajkowski, along with the print campaign, also poses for the Viktor & Rolf’s FLOWERBOMB perfume film, which is a beautiful exploration of self-transformation and empowerment. Directed by Torso Solutions with photography by Inez & Vinoodh, the video advert features a glitchy explosion of flowers, and has the tagline “Unleash your fem-power.”

“We have admired Emily Ratajkowski for a long time and we’re happy to welcome her to the Viktor & Rolf family. As her work clearly testifies, Emily is a multifaceted talent. Her wide range of qualities and talents make her into the perfect embodiment of FLOWERBOMB.” state Viktor Horsting & Rolf Snoeren, founders and artistic directors of Viktor & Rolf

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