DIOR has appointed NewJeans member Haerin as its newest ambassador for jewellery, fashion, and beauty. The French company stated in a statement, "This is an opportunity to celebrate the privileged ties that bind the NewJeans singer and Dior more than ever."

A unique partnership in the sake of innovation, between elegance and daring." Minji, Hanni, Danielle, Haerin, and Hyein make up the South Korean female group NewJeans. Minji is the face of Chanel, Hanni is the ambassador for Gucci, Danielle is the face of Burberry, and Hyein is the ambassador for Louis Vuitton.