Pharrell Williams, a musician and the men's creative director at Louis Vuitton posted a picture of himself in front of a huge billboard advertising the brand's latest advertising campaign, which stars none other than Rihanna, on the riverside of the Musée d'Orsay in Paris. The caption of the Instagram post is LOUIS VUITTON MEN Spring-Summer 2024. More details regarding the campaign have not yet been released by the brand.

Pharrell Williams joined the French luxury business in February as its new Men's Creative Director. "I'm happy to welcome Pharrell back home as our new Men's Creative Director after our collaborations for Louis Vuitton in 2004 and 2008. According to Pietro Beccari, chairman and CEO of Louis Vuitton, "His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter." On June 20th, as part of the forthcoming Spring Summer 2023 Paris Men's Fashion Week, Pharrell will present his debut line for the company.