PARIS, Aug. 28, 2023 /PRNewswire/ -- The Louvre Museum and Lancôme are joining forces in an unprecedented collaboration. Inspired by nine masterpieces from the sculpture department, as well as by the lights and colours of the museum, Lancôme has imagined a limited edition collection of skincare and makeup, signed Lancôme x Louvre.

The campaign that embodies this launch was filmed at the Louvre Museum, with Zendaya, Aya Nakamura, Amanda Seyfried and He Cong, ambassadors of the collaboration. These four figures, images of the beauty of our time, appropriate and embody with their strong personalities the codes and myths of certain icons of sculpture. 

The Louvre, a source of inspiration

The Louvre Museum was designed from its creation, in 1793, as a place where artists could learn from the works of the great masters, and be inspired to create in turn. Even today, the Louvre is a living museum, an inexhaustible source of inspiration for all creators, while the history of art continues to illuminate our era in many areas. For this unique partnership, Lancôme was inspired by the Venus de Milo, the Victory of Samothrace, Corine, the Diana of Gabies, the Nymph with the Scorpion, Echo, Hygieia, the Venus of Arles and finally, the Hermaphrodite. Each of her works, through its history and that of the myth it embodies, inspired Lisa Eldridge , makeup creative director at Lancôme,

" I am delighted with this first collaboration with Lancôme, which illustrates with great talent the diversity of forms of beauty presented by the Louvre collections, where cultures and civilizations interact across centuries and geographies. The choice of the Venus de Milo, the Nymph with the Scorpion or even the Diana of Gabies as ambassadors for this campaign allows us to travel the iconic and inspiring images of antiquity and to confront them with contemporary representations and canons. The history of art and beauty, of its "making" and its quest, are intimately linked. Pop culture, that of moving images, advertising, social networks, and our daily lives, is often inspired by these timeless representations and images, sometimes very scholarly, sometimes very old. The collections of the Louvre Museum are astonishing and captivating in that they allow us to read and understand how its canons are transformed, interpreted and evolved. With this collaboration, the Louvre, a contemporary place of art, participates in this writing of beauty in the present ".

Laurence des Cars

President and Director of the Louvre Museum

 “At Lancôme, beauty is an art in motion; beauty itself, as a personal ritual, is the means of expressing and singularizing oneself, with constantly evolving codes – in fact, without codes. This creative and unique partnership with the Louvre is the cultural testimony of this conviction and our mission for beauty at Lancôme. By continuing the dialogue between our French brand, rich in nearly 90 years of history, and the most emblematic temple of art, we want, in continuity, to open new perspectives in terms of beauty for women of today from our artistic heritage and celebrate the fact that beauty is in perpetual motion."

Françoise Lehmann

Managing Director of Lancôme International