Prada Lunar New Year 2024 Campaign Featuring Du Juan Lensed By Leslie Zhang
Prada's Lunar New Year 2024 campaign is a sophisticated and culturally sensitive way to welcome the Year of the Dragon, skillfully fusing tradition with modern style. The campaign features a variety of Prada's most recent goods, all adorned with the mysterious beauty of Chinese model and actress Du Juan.
Photographer Leslie Zhang's cinematic vision captures the visually appealing campaign against the historical backdrop of the Prada Rong Zhai estate. The artwork resonates with the dragon's metaphorical power inside the Chinese zodiac, speaking of riches and good fortune.
The collection for this season exemplifies Prada's skill in fusing traditional designs with contemporary accents. Sophisticated button-up shirts are redesigned with a clean, structured elegance, and embellished skirts stand out with sparkle. A dash of workmanship is added by the embroidered shirts, and the chic purses the model is holding make perfect complements.
Du Juan, who maintains her close relationship with Prada, takes on the look of the upscale company. She led the Chinese New Year campaign in 2023 as well, so her presence is evidence of the enduring bonds Prada has with its muses. The brand's seasonal innovations, which were showcased in the spring campaign with a varied cast of over 40 models, are preceded by this campaign.
0 comments