Zimmermann Spring 2024 AD Campaign
Benny Horne's photography for Zimmermann's spring 2024 campaign beautifully captures the seaside charm of Madeira, Portugal, bringing the brand's Natura range into perfect conversation.
With her second appearance for the brand, Brazilian model Barbara Valente headlines the campaign, carrying on the story that started during the resort season. Zimmermann draws inspiration from the spirit of the natural world, which Valente harnesses when waves slam against the coast.
With a wide variety of hues and textures, the Natura line pays vivacious homage to the natural world. With light dresses, precise tailoring, and delicate lace details that celebrate workmanship as much as elegance, Zimmermann's products unfold like the landscape itself.
Romy Frydman's style highlights each piece's artistic composition by matching each costume to the ideal accessories, such as strappy shoes, stylish sunglasses, and fashionable earrings.
The visual poetry of the campaign is enhanced by Gabriele Hackworthy's art design, while James Rowe's hairstyling and Jodie Boland's makeup artistry give Valente an air of ethereality that reflects the inspiration of the collection.
For the season, Smile Agency's creative approach is particularly noteworthy. Zimmermann demonstrates what it means to wear one's surroundings with a collection that ranges from flowing, airy gowns that encapsulate the spirit of a beach wind to rigid suits that symbolise the sturdiness of the ground.
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