Dyson has made a glitzy move in the realm of high-end hair care by appointing Jisoo of Blackpink as their newest ambassador. Jisoo, who is well-known for her avant-garde aesthetic and global impact, lends her celebrity status to one of the top IT firms specializing in beauty equipment.

Jisoo radiates elegance in a single photo wearing a flawless white dress and her long hair is styled in lovely waves thanks to the AirwrapTM. The other highlights the sophisticated edge of the Dyson Airstrait with a sleek, straight hairdo matched with a traditional black dress, creating a stark contrast.

Jisoo's support of natural beauty standards and Dyson's dedication to hair health are complementary. "JISOO is an aspirational, modern, and timeless beauty that plays an important role in celebrating natural beauty and elevating hair health," says Kathleen Pierce, President of Dyson Beauty.

In addition to Jisoo's collaboration with Dyson, she was recently highlighted in Dior's Forever Skin Glow campaign.