Pamela Anderson Brings Back '90s Glamour in Smashbox Primer Ad Campaign

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Pamela Anderson has teamed up with Smashbox for their newest campaign, "Isn't It Iconic," which features the Original Photo Finish Primer and is a charming nod to '90s elegance. The company is taking a joyous approach to their classic product, which is well-known for having an impeccable finish.

Pamela Anderson Brings Back '90s Glamour in Smashbox Primer Ad Campaign
Anderson, who recently adopted a more sombre makeup look for Pandora and Proenza Schouler commercials, goes back to her legendary Smashbox beginnings. Photographed via the creator of the company, Davis Factor, the blonde bombshell radiates her signature energy and charm in the marketing shots.

Anderson says that working together feels like going home, and it fits in well with the current craze for vintage beauty looks. The ad not only honours Anderson's timeless beauty but also emphasises how useful the Original Photo Finish Smooth & Blur Primer is—a cherished product that has endured over time.
Pamela Anderson Brings Back '90s Glamour in Smashbox Primer Ad Campaign
This primer, enhanced with vegan-friendly ingredients and fortified with vitamins A and E, claims to offer a smooth surface on which to apply makeup, guaranteeing a perfect and long-lasting appearance. It is now a standard tool for creating the classic makeup look that Anderson so easily embodies.

The commercial serves as a melancholy reminder of Anderson's continuing impact and the eternal appeal of Smashbox's legendary primer, with her look finished with foundation, mascara, and a soft nude lip.
Pamela Anderson Brings Back '90s Glamour in Smashbox Primer Ad Campaign

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