Valentino Spring 2024 Ad Campaign Lensed By Mert Alas and Marcus Piggott

by Editor - 00:00:00

Valentino's Spring 2024 campaign is a striking fusion of modern charm and nostalgia, spearheaded by creative directors Lina Kutsovskaya of Be Good Studios and Pierpaolo Piccioli. Photographers Mert Alas and Marcus Piggott also contribute to the campaign.

Valentino Spring 2024 Ad Campaign Lensed By Mert Alas and Marcus Piggott

The commercial, which was shot in an apartment overlooking the skyline of New York City, emits a glamorous, nighttime metropolitan vibe. Mert Alas and Marcus Piggott evoke the glossy elegance of late-1990s fashion advertising with their deft portrayal of a fiercely emotive ensemble against the background of day changing into night.

The style offers a transitional but classic look by emphasising nighttime elegance. This graphic style honours a previous chapter in the Valentino house's history while staying current. The varied ensemble, which includes actor Son Ye-jin, singer Jolin Tsai, and model Kaia Gerber, highlights the campaign's modern femininity.

Valentino's Spring 2024 marketing campaign offers a welcome change of pace from its previous efforts. With a cast of unique and contemporary ladies, it proudly carries on the history of elegance and strength while embracing nostalgia and being distinctly Valentino.