Fendi's Fall Winter 2024 collection, which drew inspiration from the eclectic spirit of London's New Romantic movement and the archives of the Roman house, took fashion enthusiasts back to the colorful age of 1984. Jones created a collection that radiated confidence and sophistication by skillfully fusing Italian chic with British eccentricity.

The collection, which included elegant, waist-conscious tailoring and eye-catching tall tubular boots that are sure to become wardrobe staples, exuded Fendi's typical luxury with a modern touch. Jones divided the area into quiet chambers that displayed the luxurious shearlings and distinctive textures created by Fendi's fur experts, creating an intimate runway experience.

Jones created a contemporary take on luxury outerwear by creatively transforming shearlings and leather into glossy and crackling textures in response to changing attitudes toward fur. The style was given a comfortable touch by softened edges and cozy sweater pieces draped over shapely pantsuits or pristine white shirts.

Silvia Venturini Fendi's contributions to the accessories line, such as the bouncy Peekaboo bag and the Simply Fendi tote, were a perfect match for Jones's concept of fusing refined elegance with utilitarian flair.

Throughout the collection, Jones's love for the excellent taste of the Venturini Fendi family was clear, as was his interest with the combination of Italian refinement with London quirkiness. Through the lens of Fendi, he reinterpreted the heroic spirit of New Romantic design, fusing the past and present in a harmonic way by combining Roman statue prints and embroidery onto gossamer finale gowns.

Jones unveiled a unique accessory that is sure to catch the eye of both fashion fans and TikTokers: a Chupa Chups lollipop holder crafted in Selleria leather, a fun homage to modern society.

Under Kim Jones's creative supervision, Fendi's Fall Winter 2024 collection not only honored the brand's rich history but also heralded a new phase in the brand's development, solidifying its position as a major player in the luxury fashion industry worldwide.