For Spring Summer 2025, Chanel unveils a strikingly intimate eyewear campaign directed by the discerning eye of photographer Karim Sadli. Featuring a dynamic cast—Kendrick Lamar, Nana Komatsu, Margaret Qualley, and Lupita Nyong’o—the campaign is a quiet study in presence, poise, and personality.

Shot in monochrome and styled with architectural precision by Sheila Single, each portrait captures not just a look, but a sense of identity. The campaign leans into restraint—uniform black tweeds, cropped compositions, and stripped-back elegance—allowing the eyewear to emerge as both statement and signature.

Design-wise, the collection fuses archival influence with contemporary form. Sculptural silhouettes draw on vintage codes: oversized cat-eyes echo mid-century allure, while sharp rectangles channel '90s minimalism. Chanel’s design language is discreetly embedded—gloss-matte finishes, chain-link arms, and the iconic double-C serve as quiet nods to the maison’s legacy.

Marking her debut as a Chanel ambassador, Lupita Nyong’o brings regal composure to the campaign, joining long-standing muses Nana Komatsu and Margaret Qualley. Kendrick Lamar’s inclusion brings unexpected resonance—a reflective presence that expands Chanel’s visual and cultural narrative.

Ultimately, this is eyewear with intention. Through a lens of minimalism and meaning, Chanel positions its Spring Summer 2025 collection not merely as adornment, but as a filter for how the wearer shapes the world—and is seen within it.