With its High Summer 2025 campaign, Open YY unveils “Nostalgia, Nostalgia!” — a lyrical ode to memory, time, and the gentle rituals of summer. Designed by sisters Jiyoung and Boyoung Kim, the collection is a graceful exploration of sentiment layered with sleek, contemporary sensibility.

Embodying both emotion and restraint, the pieces unfold in fluid white blouses, oversized trousers, and wrap skirts that move like warm breezes — balancing clean lines with soft silhouettes. There's an unspoken elegance in the simplicity, evoking the golden hush of sun-drenched days.

A defining moment in this season’s evolution is the debut of Open YY’s reversible swimwear. Rendered in soft silvers and purple hues, these designs offer quiet versatility and poetic refinement, allowing wearers to shift moods with subtle ease.

Lightweight linen garments further anchor the collection, marrying minimalism with tactility — ideal for moments of stillness or spontaneous escape.

Launching April 23, “Nostalgia, Nostalgia!” is more than a summer offering — it’s a capsule of emotion, a return to the essential, and a whispered invitation to slow down and simply feel.