For Fall Winter 2025-2026, Private Policy made a bold strategic move, shifting their runway from New York to Shanghai for their first solo presentation in the Chinese market. Founders Siying Qu and Haoran Li, long attuned to the cultural pulse of their generation, reimagined the allure of "old money" aesthetics with a sharp, ironic twist—exposing its performative nature in an era of financial uncertainty.

This season’s collection dissected the aspirational codes of preppy, country-club style, transforming its traditional signifiers into something subversively modern. Waxed canvas outerwear was reinvented as cropped jackets and mini skirts, while flap pockets adorned playful dresses, merging heritage with youthful irreverence. In menswear, a newfound sensuality emerged, softening the brand’s signature edge.

The footwear stole the show—Nike sneakers adorned with 3D-printed spheres and pointed tips exaggerated the artifice of wealth, distorting the very idea of luxury into a satirical statement. Here, fashion became both armor and performance, an exploration of identity where self-invention blurs with cosplay.

Private Policy’s FW25 collection is more than an aesthetic shift; it’s a cultural reflection, distilling the complexities of status, aspiration, and the modern reinvention of legacy into a wardrobe that is both knowing and undeniably cool.