For Spring 2025, Burberry unveils a quietly luminous capsule collection in collaboration with Highgrove Gardens and British artist Helen Bullock—a celebration of nature, heritage, and hand-touched beauty. Captured through the soft, romantic lens of Camille Summers-Valli and featuring Dana Smith alongside a multigenerational cast, the campaign distills the essence of British pastoral elegance with understated reverence.

Under the creative direction of Daniel Lee and Lane & Associates, the project bridges fashion and philanthropy, supporting The King’s Foundation and echoing King Charles III’s longstanding devotion to the arts and environment. In this portrait of springtime renewal, Bullock’s whimsical florals flutter across the collection like garden petals caught in a breeze, infusing each piece with sentiment and soul.

Set against the backdrop of Highgrove’s lush grounds, the visuals unfold like pages of a treasured photo album—faded, intimate, and full of memory. Tea under apple trees, weathered tweeds beside painterly silks, and the warmth of familial presence form a tableau where the line between life and style blurs.

Dana Smith’s effortless grace anchors this reverie, clad in earth-toned trenches and heritage checks softened by sunlight and story. Burberry’s silhouettes—tactile, grounded, and imbued with narrative—speak to a world where craftsmanship reigns and trend gives way to tradition.

This capsule is not pristine, but poetic—layered with the imperfect charm of lived experience. It’s a portrait of British life, where beauty lingers in the folds of a floral print and elegance whispers through the mossy hush of an English garden.