For Spring Summer 2025, COS distills its signature codes into Summer in the City—a campaign that reimagines urban living through a lens of tactile sophistication and architectural restraint.

Lensed by Karim Sadli and styled by Jane How, the visuals unfold across timeworn city façades and sun-washed pavements, where soft light meets raw texture. Against this backdrop, models Karolina Spakowski and Mary Ukech exude an effortless composure, mirroring the quiet elegance of the collection itself.

Anchored by fluid tailoring and elemental palettes, the collection leans into the simplicity of form. A neutral spectrum—chalky whites, charcoal, soft greys—runs through elongated silhouettes and featherlight fabrics. Linen emerges as the season’s statement, rendered in generous cuts and softened shapes designed for ease in movement and mood.

Tonal layering takes precedence over ornament, with COS offering elevated essentials that prioritize silhouette over spectacle. Think extended tunics grazing tailored wide-leg trousers, sheer overlays that play with light, and crisp shirting softened by texture and proportion. Jewelry and accessories remain understated—bold gold cuffs and sculptural hoops that enhance, not compete.

COS’s Summer 2025 vision isn’t about novelty—it’s about nuance. In a world of seasonal excess, the brand continues to carve space for precision, responsibility, and modern refinement. The result is a campaign that reflects the rhythm of metropolitan summer living: slow, intentional, and quietly refined.