Dolce & Gabbana’s Spring/Summer 2025 Eyewear Campaign is a bold ode to self-expression, where each frame becomes a vessel for personal identity, and every glance tells its own story. Lensed by Karim Sadli with sleek, editorial precision and styled by Emmanuelle Alt, the campaign strips away excess, allowing focus to fall entirely on movement, mood, and the quiet strength of presence.

Models Bibi Breslin, Habib Masovic, Kit Butler, Lulu Tenney, Nonso Ojukwu, and Rejoice Chuol embody the campaign’s spirit with effortless magnetism. Set against a minimalist backdrop, each image feels spontaneous yet composed, moments caught between stillness and motion, capturing the elegance of the everyday gaze.

The collection itself is an interplay of form and function, with architectural silhouettes, polished metallics, and sculpted lines that echo the brand’s unmistakable codes. Signature touches—like the iconic DG Crossed Logo and intricate frame detailing—lend a luxurious sharpness that elevates each piece beyond mere accessory.

Makeup by Lucia Pica and hair by Anthony Turner complement the raw, contemporary energy of the shoot, while the accompanying video layers rhythm, framing, and perspective into a visual crescendo—a mosaic of portraits that reinforce the campaign’s core ethos: every frame, a world; every gaze, a voice.

With this SS25 eyewear collection, Dolce & Gabbana invites us to redefine what it means to see and be seen through lenses shaped not just by fashion, but by character, confidence, and authenticity.