In its Spring Summer 2025 Leisure Collection, Giada leans into a language of refined restraint, delivering a quietly powerful vision of modern elegance. Under the creative direction of Gabriele Colangelo, the collection emphasizes purity of form, material precision, and emotional presence—luxury not as spectacle, but as stillness.

Photographed by Alberto Polo Iañez and embodied by model Sara Blomqvist, the campaign unfolds across serene natural settings and sunlit interiors, offering a meditation on softness and space. Barefoot and unhurried, Blomqvist moves through terracotta-toned backdrops and hushed rooms, her ease reflecting the collection’s unspoken ethos: leisure as a deeply felt state of being.

Sheer layers, sculptural halter tops, and featherweight knitwear flow with the body rather than structure it. Giada’s strength lies in the tension between tailoring and airiness—perforated outerwear and pleated ombré skirts are rendered with such lightness they feel almost whispered into being. The neutral palette, tightly curated, allows texture, cut, and composition to quietly command attention.

There are no logos, no theatrical flourishes. Instead, the clothing speaks in tactile clarity—pieces designed for contemplation, not performance. The presence of a white horse beside Blomqvist reinforces the brand’s affinity for subtle symbolism and natural grace, elevating the visual narrative without breaking its calm.

In a season defined by noise and overstimulation, Giada offers a counterpoint: a study in precision, presence, and poetic minimalism. The SS25 Leisure Collection doesn’t chase the moment—it lingers within it, offering a wardrobe attuned to the soul rather than the stage.