Gucci reasserts its mastery of leisurewear with the Spring 2025 Tennis campaign, a seamless fusion of sport and style rooted in archival reverence and elevated through modern design. Captured through the cinematic lens of Sam Rock, the campaign unfolds across sunlit courts and manicured club lawns, where languid elegance meets the kinetic grace of tennis culture.

At the heart of the collection is a revival of Gucci’s storied 1970s tennis aesthetic, recast with sharp tailoring and luxurious textures. Pleated white dresses, polished polos, ribbed knits, and refined outerwear bear the familiar hallmarks of the house—the Web stripe and Interlocking G insignia—imbuing each piece with a storied lineage. Accessories play a decisive role in the visual language, from monogrammed duffels to metallic aviators and retro headbands, adding nuance to the off-duty uniform of the modern athlete.

A highlight of the campaign is the exclusive Gucci x HEAD tennis racket, an emblem of the house’s growing dedication to performance-luxury. With a striking red string pattern and Web-detailed frame, the racket bridges functionality with fashion objecthood, building on Gucci’s partnership with HEAD and bespoke creations for ambassador Jannik Sinner. It’s not just gear—it’s a statement.

Models Ansley Gulielmi, Matteo Baez, and Valentina Castro embody the languorous cool of the collection with quiet charisma, their presence enhanced by Virginie Benarroch’s effortless styling, Christine Corbel’s soft-focus makeup, and Olivier Schawalder’s elegantly tousled hair direction. The visual language evokes the allure of ritualized leisure: a sport of rhythm, grace, and allure, refracted through Gucci’s romantic lens.

This campaign is more than an ode to tennis—it is a meditation on lifestyle. Gucci Tennis 2025 captures the spirit of recreation not merely as activity, but as aspiration: an aesthetic discipline where sport, fashion, and heritage play in perfect synchrony.