For Summer 2025, Jimmy Choo unveils a campaign steeped in sensual restraint and tactile elegance, fronted once again by Chloë Sevigny. Captured through the intimate lens of Ezra Petronio and crafted under the creative direction of Petronio Associates and Sandra Choi, the imagery resists spectacle in favor of a quiet, sunlit allure—where presence speaks louder than polish.

Returning for her second season with the house, Sevigny embodies a nuanced kind of glamour: instinctive, self-possessed, and steeped in lived-in cool. The setting is pared back and luminous—a contemplative interior where texture, shadow, and form breathe freely. She reclines in moments of soft idleness, her gestures unfussy, her gaze inward. Accessories—beaded heels, raffia totes, soft suede slides—are not showcased but discovered, as if plucked from memory rather than styled for the lens.

The Summer 2025 collection leans into the artisanal—woven finishes, intricate embroidery, and handmade tactility evoke the beauty of craftsmanship without overt display. Materials are the message: light, organic, and evocative of movement, travel, and timeless ease.

Beauty direction by Thomas de Kluyver and Shiori Takahashi enhances the mood with whisper-light touches—barely-there skin, undone hair, and natural texture that mirrors the campaign’s tonal softness. Wardrobe styling by Jodie Barnes threads Sevigny’s look with the kind of quiet luxury that doesn’t demand attention, but keeps it effortlessly.

Here, Jimmy Choo redefines summer luxury not through excess, but through stillness. It’s a portrait of refinement where confidence is implicit, and style is felt rather than declared. With Chloë Sevigny at its heart, the campaign becomes less about fashion as statement, and more about fashion as memory—etched softly, like the warmth of sun on skin.