ADAD CampaignFALL FASHIONFALL WINTER 2025-2026fashionFashion LookBookLOOKBOOKLOOKBOOK COLLECTIONMatty Bovan
Matty Bovan FW25/26: Dream Logic in a Shattered Mirror
Matty Bovan’s Fall/Winter 2025–2026 collection unfolds as a maximalist fever dream—handcrafted and haunting, stitched from fragments of memory, cinema, and domestic myth. In his latest lookbook, the British designer ventures even deeper into his signature liminal territory, where beauty courts the grotesque, nostalgia bends into nightmare, and fashion becomes a spectral narrative.
This season’s world is one of deliberate contradiction: a surrealist collage where Lynchian femme fatales meet Dynasty-era opulence, and glamour wears the scars of chaos. A cherry motif quietly nods to Twin Peaks, while exaggerated silhouettes recall the decadent silhouettes of 1980s power dressing—only here, warped and unraveled. At the core is Plum—Bovan’s mother and enduring muse—whose presence is not just symbolic but literal, appearing in the lookbook as both icon and origin.
The garments speak in the language of touch: spidery knits crawl across tulle like living textures, while deadstock fabrics from Friedmans Ltd are twisted into couture collages—at once playful and threatening. Fractured florals, scorched hems, and foil-like lurex become elements of storytelling, evoking everything from baroque ruin to soap-opera hysteria. The effect is decadent yet undone, violent yet intimate.
Each look is not merely worn—it is inhabited. These are not outfits but characters; archetypes spun from the subconscious and rendered with theatrical intensity. Bovan doesn’t propose a wardrobe—he invites immersion into a fractured fantasy where fashion is ritual and ruin is radiant.
Captured in both lookbook stills and an atmospheric film, the FW25/26 collection marks another chapter in Bovan’s radical craft—a couture of memory, distortion, and hallucinatory self-expression.
Img Source: Kendam
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