Miu Miu L’Été 2025 Reimagines Memory and Rebellion in Bloom: Wild Grace
For L’Été 2025, Miu Miu steps beyond the confines of its signature interiors and into untamed nature—ushering in a campaign that breathes with warmth, intimacy, and quiet rebellion. Under the creative direction of Edward Quarmby and Miuccia Prada, British photographer and artist Siân Davey makes her evocative fashion debut, capturing a cast that includes Song Ah, Diana Silvers, Sam Davis, Sanique Dill, Eli Langer, Callina Liang, Yura Romaniuk, and Caitlin Soetendal.
Set within an overgrown woodland clearing where antique furniture meets the wild, the visuals unfold with dreamlike tenderness. Davey's lens doesn’t just capture style—it invites us into a living, breathing world. Every glance, every whisper, every still life of limbs and linen evokes an almost cinematic memory—one that feels private and half-remembered.
Stylist Lotta Volkova lends her idiosyncratic touch, merging Miu Miu’s childlike codes—pleated skirts, backpacks, Mary Janes—with knowing insouciance. Here, youth isn't preserved; it's reinterpreted. There's a rebellion in the softness, a depth beneath the playfulness. What was once schoolgirl becomes subversively self-possessed.
Accessories, framed like relics of affection, emerge as the campaign’s emotional anchors. They’re less about status, more about story—worn, weathered, and deeply personal. In contrast to the high-gloss fantasy dominating fashion media, this world is tactile, real, and resonant.
L’Été 2025 doesn’t posture—it whispers. In stepping into nature and memory, Miu Miu constructs a new kind of femininity: wistful yet defiant, nostalgic yet untethered. Through Davey’s poetic lens, this is not just a campaign, but a reverie made visible.

Img Source: Kendam
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