Pucci’s Spring/Summer 2025 Marmo campaign is a radiant homage to the brand’s heritage, reimagined under the bold creative direction of Camille Miceli. Centered around the house’s iconic swirling Marmo print, the collection fuses archival richness with present-day clarity, delivering a story of reinvention anchored in elegance.

Model Bibi Breslin brings the collection’s spirit to life with a magnetic poise that channels timeless beauty through a modern lens. Evoking echoes of silver screen icons while remaining firmly rooted in the now, her presence lends cinematic depth to the visuals. Photographer Drew Vickers captures this tension—between nostalgia and modernity—with sun-drenched imagery that mirrors the effortless movement of Pucci’s flowing silhouettes.

Styling by Jacob K embraces fluid draping and expressive color contrasts, while Lucy Bridge’s soft-focus makeup and Eugene Souleiman’s air-sculpted hair add a natural luminosity. The palette, both gentle and vibrant, reinforces the brand’s signature vibrancy without overpowering the understated sensuality of the garments.

The Marmo 2025 campaign is not a retrospective—it is a living expression of Pucci’s evolution. Bold, playful, and innately refined, it celebrates a new era of femininity that honors the past while embracing the future with fearless grace.