Pucci unveiled its Spring/Summer 2025 collection, Marmo, in the spellbinding coastal haven of Portofino, transforming a historic abbey into a luminous stage where sun, sea, and silhouette converged. Against a golden Mediterranean sunset, the house celebrated its iconic print with a renewed fluidity and artistic freedom, crafting a story that was both ethereal and vividly modern.

The show opened in a kinetic swirl of the Marmo motif—its marble-like movement rendered in a palette of soft nudes, sorbet pinks, and reflective metallics, layered over inky black. Shapes flowed and floated: balloon tops enveloped fitted skirts, and double-draped forms echoed ancient sculpture while remaining remarkably weightless and wearable. Pucci’s language of movement was central—hybrid silhouettes with deceptive simplicity concealed intricate layers, offering the illusion of ease in garments designed with architectural intention.

Camille Miceli’s vision expanded beyond Marmo, introducing complementary motifs like Stella, a celestial homage, and Maddalena, a graphic cascade of sea tones—turquoise, emerald, violet—evoking the pull of the tides. Eveningwear emerged with bold sensuality: shell-inspired sequins, glimmering fringe, and undulating prints paid tribute to marine life while grounding the collection in earthly elegance.

Jewelry became an extension of the body—silver tattoo-like pieces adhered delicately to skin, blending adornment and intimacy. Accessories, too, were touched by lightness: knotted belts reminiscent of yacht ropes, translucent footwear etched with detail, and soft clutches including updated iterations of the Yummy and Riccio bags. The entire collection breathed with a sense of joyful weightlessness and refined hedonism.

Closing with fashion icons Naomi Campbell and Kristen McMenamy walking to Nada’s Amore Disperato, the presentation encapsulated Pucci’s SS25 message: fashion as emotion, lightness, and freedom—an invitation to dress as though the sun were always shining.