Victoria’s Secret unveils its Summer Escape 2025 campaign with a refined sensibility that captures the essence of high-summer allure. Fronted by Imaan Hammam, Jill Kortleve, and Taylor Hill, and lensed by Lachlan Bailey, the campaign leans into a sensual yet understated narrative—balancing nostalgia with fresh elegance.

Emmanuelle Alt’s styling reinterprets early 2000s silhouettes through a modern lens, featuring chain-detailed swimwear, ombré cut-outs, and breezy crochet layers designed for seamless transitions from sea to soirée. Bailey’s signature use of natural light and texture brings a soft cinematic quality to the visuals, enhanced by Fulvia Farolfi’s bronzed, windswept beauty and Damien Boissinot’s effortless hair direction.

Adding an olfactive dimension to the escape, the limited-edition Bombshell Getaway mist trio—St. Tropez, Santorini, and Amalfi—evokes sun-drenched coastlines with playful notes like pink pineapple and salted vanilla.

Tactile, evocative, and undeniably current, the Summer Escape 2025 campaign reimagines vacation dressing with poise. It is a polished celebration of femininity, freedom, and the intimate luxury of slowing down.