Missoni welcomes the season with a radiant return to its timeless codes of playful sensuality and coastal leisure in the Spring/Summer 2025 campaign. Captured through the lens of the Morelli Brothers, and starring the luminous Delilah Belle and Jasmine Tookes, this visual story unfolds within the tranquil embrace of a private villa—an idyllic stage where Missoni’s iconic zigzag knits and sun-kissed spirit come alive.

This collection honors the house’s rich heritage while embracing effortless modernity. Signature motifs ripple across swimwear, breezy cover-ups, and sun-dappled accessories, woven in a vibrant palette that hums with Mediterranean warmth and retro ‘70s charm. From crochet dresses and color-soaked bikini sets to relaxed pants meant for languid afternoons, every piece feels both nostalgic and refreshingly current.

The campaign’s mood whispers rather than shouts, favoring understated elegance over theatrical flair. Moments of gentle repose—lounging by the pool, daydreaming under golden light—are rendered with editorial grace, evoking the serene fantasy of a summer escape. The subtle presence of Missoni towels, cushions, and home accents seamlessly positions the brand as not merely fashion, but a full lifestyle—a realm where beauty threads through both wardrobe and environment.

Hair by Jake Gallagher and makeup by Loftjet complete the effortlessly glamorous aesthetic, allowing natural beauty to shine beneath sun and sky.

Yet, in this quiet confidence lies both strength and restraint. The campaign does not seek to disrupt or surprise; rather, it embraces what Missoni has always done best—color, texture, and carefree allure—delivering a pure and comforting vision of timeless summer luxury.

In essence, Missoni’s Spring/Summer 2025 campaign is a love letter to simplicity, craftsmanship, and Mediterranean ease—a reaffirmation that true icons never need reinvention, only gentle celebration.