Pronounce Spring/Summer 2026 Collection: Tailored Skies and the Poetry of Flight

by - 11:09:00

At Milano Men’s Fashion Week SS26, the design duo behind Pronounce, Yushan Li and Jun Zhou, took flight—quite literally—with a Spring/Summer 2026 menswear collection inspired by the ethereal beauty and engineering of traditional Chinese kites. Presented at the iconic Fondazione Sozzani, the show became an elegant study in contrast: lightness and structure, tradition and innovation, ceremony and contemporary polish.
At Milano Men’s Fashion Week SS26, the design duo behind Pronounce, Yushan Li and Jun Zhou, took flight—quite literally—with a Spring/Summer 2026 menswear collection inspired by the ethereal beauty and engineering of traditional Chinese kites. Presented at the iconic Fondazione Sozzani, the show became an elegant study in contrast: lightness and structure, tradition and innovation, ceremony and contemporary polish. This season marked a noticeable shift toward a more formal, tailored direction for the brand. But rather than feeling restrictive, the refined silhouettes were imbued with storytelling and symbolism. The designers described the collection as a tribute to the rituals and philosophies surrounding kite craftsmanship—objects that may appear fragile in material but possess a quiet strength in their construction. That duality became the beating heart of the show. The color story unfolded like a sky across a summer’s day. It began in soft pastels—sun-washed lilacs, sky blues, and hazy creams—before deepening into stormier grays and dramatic dusk tones. Knotted-collar jersey silk viscose polos opened the collection with fluidity, their soft silhouettes flowing into a series of sheer suiting and belted shorts, hinting at both the movement of a kite in the wind and the gentleness of a summer breeze. Outerwear played a starring role. Long, light parkas and geometric windbreakers mirrored the angular frameworks and graphic patterns of traditional kites. Meanwhile, more structured offerings—oversized blazers, cropped Mao jackets, and ample faux leather trousers—captured the internal strength that keeps a kite in flight. A standout detail: deep round-neck tank tops in sleek faux leather, grounding the look with a sense of weight and confidence. In one of the show’s most exciting debuts, Pronounce introduced its first-ever in-house footwear design: a square-pointed lace-up shoe in distressed leather. Available in pastel and neutral tones, the shoe balanced vintage sensibility with modern edge—an extension of the collection’s larger themes of craftsmanship and contrast. The beauty of Pronounce SS26 lies not just in its craftsmanship, but in its emotional intelligence. By anchoring the collection in the tradition of Chinese kites, Li and Zhou opened a window into their cultural heritage—honoring the past while reinterpreting it through a sharply contemporary lens. The result was a collection that felt as grounded as it was airborne: soft yet strong, poetic yet precise. With Spring/Summer 2026, Pronounce didn’t just show clothes—they invited the audience to feel the wind, to observe the sky, and to reflect on the quiet rituals that shape identity, tradition, and the art of moving forward.
This season marked a noticeable shift toward a more formal, tailored direction for the brand. But rather than feeling restrictive, the refined silhouettes were imbued with storytelling and symbolism. The designers described the collection as a tribute to the rituals and philosophies surrounding kite craftsmanship—objects that may appear fragile in material but possess a quiet strength in their construction. That duality became the beating heart of the show.
At Milano Men’s Fashion Week SS26, the design duo behind Pronounce, Yushan Li and Jun Zhou, took flight—quite literally—with a Spring/Summer 2026 menswear collection inspired by the ethereal beauty and engineering of traditional Chinese kites. Presented at the iconic Fondazione Sozzani, the show became an elegant study in contrast: lightness and structure, tradition and innovation, ceremony and contemporary polish. This season marked a noticeable shift toward a more formal, tailored direction for the brand. But rather than feeling restrictive, the refined silhouettes were imbued with storytelling and symbolism. The designers described the collection as a tribute to the rituals and philosophies surrounding kite craftsmanship—objects that may appear fragile in material but possess a quiet strength in their construction. That duality became the beating heart of the show. The color story unfolded like a sky across a summer’s day. It began in soft pastels—sun-washed lilacs, sky blues, and hazy creams—before deepening into stormier grays and dramatic dusk tones. Knotted-collar jersey silk viscose polos opened the collection with fluidity, their soft silhouettes flowing into a series of sheer suiting and belted shorts, hinting at both the movement of a kite in the wind and the gentleness of a summer breeze. Outerwear played a starring role. Long, light parkas and geometric windbreakers mirrored the angular frameworks and graphic patterns of traditional kites. Meanwhile, more structured offerings—oversized blazers, cropped Mao jackets, and ample faux leather trousers—captured the internal strength that keeps a kite in flight. A standout detail: deep round-neck tank tops in sleek faux leather, grounding the look with a sense of weight and confidence. In one of the show’s most exciting debuts, Pronounce introduced its first-ever in-house footwear design: a square-pointed lace-up shoe in distressed leather. Available in pastel and neutral tones, the shoe balanced vintage sensibility with modern edge—an extension of the collection’s larger themes of craftsmanship and contrast. The beauty of Pronounce SS26 lies not just in its craftsmanship, but in its emotional intelligence. By anchoring the collection in the tradition of Chinese kites, Li and Zhou opened a window into their cultural heritage—honoring the past while reinterpreting it through a sharply contemporary lens. The result was a collection that felt as grounded as it was airborne: soft yet strong, poetic yet precise. With Spring/Summer 2026, Pronounce didn’t just show clothes—they invited the audience to feel the wind, to observe the sky, and to reflect on the quiet rituals that shape identity, tradition, and the art of moving forward.
The color story unfolded like a sky across a summer’s day. It began in soft pastels—sun-washed lilacs, sky blues, and hazy creams—before deepening into stormier grays and dramatic dusk tones. Knotted-collar jersey silk viscose polos opened the collection with fluidity, their soft silhouettes flowing into a series of sheer suiting and belted shorts, hinting at both the movement of a kite in the wind and the gentleness of a summer breeze.
At Milano Men’s Fashion Week SS26, the design duo behind Pronounce, Yushan Li and Jun Zhou, took flight—quite literally—with a Spring/Summer 2026 menswear collection inspired by the ethereal beauty and engineering of traditional Chinese kites. Presented at the iconic Fondazione Sozzani, the show became an elegant study in contrast: lightness and structure, tradition and innovation, ceremony and contemporary polish. This season marked a noticeable shift toward a more formal, tailored direction for the brand. But rather than feeling restrictive, the refined silhouettes were imbued with storytelling and symbolism. The designers described the collection as a tribute to the rituals and philosophies surrounding kite craftsmanship—objects that may appear fragile in material but possess a quiet strength in their construction. That duality became the beating heart of the show. The color story unfolded like a sky across a summer’s day. It began in soft pastels—sun-washed lilacs, sky blues, and hazy creams—before deepening into stormier grays and dramatic dusk tones. Knotted-collar jersey silk viscose polos opened the collection with fluidity, their soft silhouettes flowing into a series of sheer suiting and belted shorts, hinting at both the movement of a kite in the wind and the gentleness of a summer breeze. Outerwear played a starring role. Long, light parkas and geometric windbreakers mirrored the angular frameworks and graphic patterns of traditional kites. Meanwhile, more structured offerings—oversized blazers, cropped Mao jackets, and ample faux leather trousers—captured the internal strength that keeps a kite in flight. A standout detail: deep round-neck tank tops in sleek faux leather, grounding the look with a sense of weight and confidence. In one of the show’s most exciting debuts, Pronounce introduced its first-ever in-house footwear design: a square-pointed lace-up shoe in distressed leather. Available in pastel and neutral tones, the shoe balanced vintage sensibility with modern edge—an extension of the collection’s larger themes of craftsmanship and contrast. The beauty of Pronounce SS26 lies not just in its craftsmanship, but in its emotional intelligence. By anchoring the collection in the tradition of Chinese kites, Li and Zhou opened a window into their cultural heritage—honoring the past while reinterpreting it through a sharply contemporary lens. The result was a collection that felt as grounded as it was airborne: soft yet strong, poetic yet precise. With Spring/Summer 2026, Pronounce didn’t just show clothes—they invited the audience to feel the wind, to observe the sky, and to reflect on the quiet rituals that shape identity, tradition, and the art of moving forward.


Outerwear played a starring role. Long, light parkas and geometric windbreakers mirrored the angular frameworks and graphic patterns of traditional kites. Meanwhile, more structured offerings—oversized blazers, cropped Mao jackets, and ample faux leather trousers—captured the internal strength that keeps a kite in flight. A standout detail: deep round-neck tank tops in sleek faux leather, grounding the look with a sense of weight and confidence.
At Milano Men’s Fashion Week SS26, the design duo behind Pronounce, Yushan Li and Jun Zhou, took flight—quite literally—with a Spring/Summer 2026 menswear collection inspired by the ethereal beauty and engineering of traditional Chinese kites. Presented at the iconic Fondazione Sozzani, the show became an elegant study in contrast: lightness and structure, tradition and innovation, ceremony and contemporary polish. This season marked a noticeable shift toward a more formal, tailored direction for the brand. But rather than feeling restrictive, the refined silhouettes were imbued with storytelling and symbolism. The designers described the collection as a tribute to the rituals and philosophies surrounding kite craftsmanship—objects that may appear fragile in material but possess a quiet strength in their construction. That duality became the beating heart of the show. The color story unfolded like a sky across a summer’s day. It began in soft pastels—sun-washed lilacs, sky blues, and hazy creams—before deepening into stormier grays and dramatic dusk tones. Knotted-collar jersey silk viscose polos opened the collection with fluidity, their soft silhouettes flowing into a series of sheer suiting and belted shorts, hinting at both the movement of a kite in the wind and the gentleness of a summer breeze. Outerwear played a starring role. Long, light parkas and geometric windbreakers mirrored the angular frameworks and graphic patterns of traditional kites. Meanwhile, more structured offerings—oversized blazers, cropped Mao jackets, and ample faux leather trousers—captured the internal strength that keeps a kite in flight. A standout detail: deep round-neck tank tops in sleek faux leather, grounding the look with a sense of weight and confidence. In one of the show’s most exciting debuts, Pronounce introduced its first-ever in-house footwear design: a square-pointed lace-up shoe in distressed leather. Available in pastel and neutral tones, the shoe balanced vintage sensibility with modern edge—an extension of the collection’s larger themes of craftsmanship and contrast. The beauty of Pronounce SS26 lies not just in its craftsmanship, but in its emotional intelligence. By anchoring the collection in the tradition of Chinese kites, Li and Zhou opened a window into their cultural heritage—honoring the past while reinterpreting it through a sharply contemporary lens. The result was a collection that felt as grounded as it was airborne: soft yet strong, poetic yet precise. With Spring/Summer 2026, Pronounce didn’t just show clothes—they invited the audience to feel the wind, to observe the sky, and to reflect on the quiet rituals that shape identity, tradition, and the art of moving forward.
In one of the show’s most exciting debuts, Pronounce introduced its first-ever in-house footwear design: a square-pointed lace-up shoe in distressed leather. Available in pastel and neutral tones, the shoe balanced vintage sensibility with modern edge—an extension of the collection’s larger themes of craftsmanship and contrast.
At Milano Men’s Fashion Week SS26, the design duo behind Pronounce, Yushan Li and Jun Zhou, took flight—quite literally—with a Spring/Summer 2026 menswear collection inspired by the ethereal beauty and engineering of traditional Chinese kites. Presented at the iconic Fondazione Sozzani, the show became an elegant study in contrast: lightness and structure, tradition and innovation, ceremony and contemporary polish. This season marked a noticeable shift toward a more formal, tailored direction for the brand. But rather than feeling restrictive, the refined silhouettes were imbued with storytelling and symbolism. The designers described the collection as a tribute to the rituals and philosophies surrounding kite craftsmanship—objects that may appear fragile in material but possess a quiet strength in their construction. That duality became the beating heart of the show. The color story unfolded like a sky across a summer’s day. It began in soft pastels—sun-washed lilacs, sky blues, and hazy creams—before deepening into stormier grays and dramatic dusk tones. Knotted-collar jersey silk viscose polos opened the collection with fluidity, their soft silhouettes flowing into a series of sheer suiting and belted shorts, hinting at both the movement of a kite in the wind and the gentleness of a summer breeze. Outerwear played a starring role. Long, light parkas and geometric windbreakers mirrored the angular frameworks and graphic patterns of traditional kites. Meanwhile, more structured offerings—oversized blazers, cropped Mao jackets, and ample faux leather trousers—captured the internal strength that keeps a kite in flight. A standout detail: deep round-neck tank tops in sleek faux leather, grounding the look with a sense of weight and confidence. In one of the show’s most exciting debuts, Pronounce introduced its first-ever in-house footwear design: a square-pointed lace-up shoe in distressed leather. Available in pastel and neutral tones, the shoe balanced vintage sensibility with modern edge—an extension of the collection’s larger themes of craftsmanship and contrast. The beauty of Pronounce SS26 lies not just in its craftsmanship, but in its emotional intelligence. By anchoring the collection in the tradition of Chinese kites, Li and Zhou opened a window into their cultural heritage—honoring the past while reinterpreting it through a sharply contemporary lens. The result was a collection that felt as grounded as it was airborne: soft yet strong, poetic yet precise. With Spring/Summer 2026, Pronounce didn’t just show clothes—they invited the audience to feel the wind, to observe the sky, and to reflect on the quiet rituals that shape identity, tradition, and the art of moving forward.
The beauty of Pronounce SS26 lies not just in its craftsmanship, but in its emotional intelligence. By anchoring the collection in the tradition of Chinese kites, Li and Zhou opened a window into their cultural heritage—honoring the past while reinterpreting it through a sharply contemporary lens. The result was a collection that felt as grounded as it was airborne: soft yet strong, poetic yet precise.
At Milano Men’s Fashion Week SS26, the design duo behind Pronounce, Yushan Li and Jun Zhou, took flight—quite literally—with a Spring/Summer 2026 menswear collection inspired by the ethereal beauty and engineering of traditional Chinese kites. Presented at the iconic Fondazione Sozzani, the show became an elegant study in contrast: lightness and structure, tradition and innovation, ceremony and contemporary polish. This season marked a noticeable shift toward a more formal, tailored direction for the brand. But rather than feeling restrictive, the refined silhouettes were imbued with storytelling and symbolism. The designers described the collection as a tribute to the rituals and philosophies surrounding kite craftsmanship—objects that may appear fragile in material but possess a quiet strength in their construction. That duality became the beating heart of the show. The color story unfolded like a sky across a summer’s day. It began in soft pastels—sun-washed lilacs, sky blues, and hazy creams—before deepening into stormier grays and dramatic dusk tones. Knotted-collar jersey silk viscose polos opened the collection with fluidity, their soft silhouettes flowing into a series of sheer suiting and belted shorts, hinting at both the movement of a kite in the wind and the gentleness of a summer breeze. Outerwear played a starring role. Long, light parkas and geometric windbreakers mirrored the angular frameworks and graphic patterns of traditional kites. Meanwhile, more structured offerings—oversized blazers, cropped Mao jackets, and ample faux leather trousers—captured the internal strength that keeps a kite in flight. A standout detail: deep round-neck tank tops in sleek faux leather, grounding the look with a sense of weight and confidence. In one of the show’s most exciting debuts, Pronounce introduced its first-ever in-house footwear design: a square-pointed lace-up shoe in distressed leather. Available in pastel and neutral tones, the shoe balanced vintage sensibility with modern edge—an extension of the collection’s larger themes of craftsmanship and contrast. The beauty of Pronounce SS26 lies not just in its craftsmanship, but in its emotional intelligence. By anchoring the collection in the tradition of Chinese kites, Li and Zhou opened a window into their cultural heritage—honoring the past while reinterpreting it through a sharply contemporary lens. The result was a collection that felt as grounded as it was airborne: soft yet strong, poetic yet precise. With Spring/Summer 2026, Pronounce didn’t just show clothes—they invited the audience to feel the wind, to observe the sky, and to reflect on the quiet rituals that shape identity, tradition, and the art of moving forward.
With Spring/Summer 2026, Pronounce didn’t just show clothes—they invited the audience to feel the wind, to observe the sky, and to reflect on the quiet rituals that shape identity, tradition, and the art of moving forward. 
At Milano Men’s Fashion Week SS26, the design duo behind Pronounce, Yushan Li and Jun Zhou, took flight—quite literally—with a Spring/Summer 2026 menswear collection inspired by the ethereal beauty and engineering of traditional Chinese kites. Presented at the iconic Fondazione Sozzani, the show became an elegant study in contrast: lightness and structure, tradition and innovation, ceremony and contemporary polish. This season marked a noticeable shift toward a more formal, tailored direction for the brand. But rather than feeling restrictive, the refined silhouettes were imbued with storytelling and symbolism. The designers described the collection as a tribute to the rituals and philosophies surrounding kite craftsmanship—objects that may appear fragile in material but possess a quiet strength in their construction. That duality became the beating heart of the show. The color story unfolded like a sky across a summer’s day. It began in soft pastels—sun-washed lilacs, sky blues, and hazy creams—before deepening into stormier grays and dramatic dusk tones. Knotted-collar jersey silk viscose polos opened the collection with fluidity, their soft silhouettes flowing into a series of sheer suiting and belted shorts, hinting at both the movement of a kite in the wind and the gentleness of a summer breeze. Outerwear played a starring role. Long, light parkas and geometric windbreakers mirrored the angular frameworks and graphic patterns of traditional kites. Meanwhile, more structured offerings—oversized blazers, cropped Mao jackets, and ample faux leather trousers—captured the internal strength that keeps a kite in flight. A standout detail: deep round-neck tank tops in sleek faux leather, grounding the look with a sense of weight and confidence. In one of the show’s most exciting debuts, Pronounce introduced its first-ever in-house footwear design: a square-pointed lace-up shoe in distressed leather. Available in pastel and neutral tones, the shoe balanced vintage sensibility with modern edge—an extension of the collection’s larger themes of craftsmanship and contrast. The beauty of Pronounce SS26 lies not just in its craftsmanship, but in its emotional intelligence. By anchoring the collection in the tradition of Chinese kites, Li and Zhou opened a window into their cultural heritage—honoring the past while reinterpreting it through a sharply contemporary lens. The result was a collection that felt as grounded as it was airborne: soft yet strong, poetic yet precise. With Spring/Summer 2026, Pronounce didn’t just show clothes—they invited the audience to feel the wind, to observe the sky, and to reflect on the quiet rituals that shape identity, tradition, and the art of moving forward.

At Milano Men’s Fashion Week SS26, the design duo behind Pronounce, Yushan Li and Jun Zhou, took flight—quite literally—with a Spring/Summer 2026 menswear collection inspired by the ethereal beauty and engineering of traditional Chinese kites. Presented at the iconic Fondazione Sozzani, the show became an elegant study in contrast: lightness and structure, tradition and innovation, ceremony and contemporary polish. This season marked a noticeable shift toward a more formal, tailored direction for the brand. But rather than feeling restrictive, the refined silhouettes were imbued with storytelling and symbolism. The designers described the collection as a tribute to the rituals and philosophies surrounding kite craftsmanship—objects that may appear fragile in material but possess a quiet strength in their construction. That duality became the beating heart of the show. The color story unfolded like a sky across a summer’s day. It began in soft pastels—sun-washed lilacs, sky blues, and hazy creams—before deepening into stormier grays and dramatic dusk tones. Knotted-collar jersey silk viscose polos opened the collection with fluidity, their soft silhouettes flowing into a series of sheer suiting and belted shorts, hinting at both the movement of a kite in the wind and the gentleness of a summer breeze. Outerwear played a starring role. Long, light parkas and geometric windbreakers mirrored the angular frameworks and graphic patterns of traditional kites. Meanwhile, more structured offerings—oversized blazers, cropped Mao jackets, and ample faux leather trousers—captured the internal strength that keeps a kite in flight. A standout detail: deep round-neck tank tops in sleek faux leather, grounding the look with a sense of weight and confidence. In one of the show’s most exciting debuts, Pronounce introduced its first-ever in-house footwear design: a square-pointed lace-up shoe in distressed leather. Available in pastel and neutral tones, the shoe balanced vintage sensibility with modern edge—an extension of the collection’s larger themes of craftsmanship and contrast. The beauty of Pronounce SS26 lies not just in its craftsmanship, but in its emotional intelligence. By anchoring the collection in the tradition of Chinese kites, Li and Zhou opened a window into their cultural heritage—honoring the past while reinterpreting it through a sharply contemporary lens. The result was a collection that felt as grounded as it was airborne: soft yet strong, poetic yet precise. With Spring/Summer 2026, Pronounce didn’t just show clothes—they invited the audience to feel the wind, to observe the sky, and to reflect on the quiet rituals that shape identity, tradition, and the art of moving forward.
                                     Img Source: Kendam

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