At the historic Villa Litta in Lainate, Rowen Rose transported its audience into an otherworldly spa of myth and style. The Spring/Summer 2026 collection—unveiled in the villa’s baroque nymphaeum—was no ordinary fashion show; it was a procession through a living dream, where mythology, ritual, and modern refinement converged.

This season marked a milestone: the debut of Rowen Rose’s first menswear line, seamlessly interwoven with its established womenswear. The result was a fluid, dual-gender collection that whispered of French-Italian glamour, reimagined through the lens of classical antiquity. Models moved like deities in repose—statues come to life—suggesting a world where elegance is not just worn, but lived.

The collection drew deeply from the opulence of ancient Roman and Greek bathhouses, transforming the idea of resort wear into something sacred and sculptural. Think architectural shoulders, precise tailoring softened by draped chiffon, gleaming vinyl juxtaposed with artisanal lace, and embroidery that felt lifted from ancient mosaics. There was drama, yes—but controlled, intentional, almost meditative.

Silhouettes struck a fine balance between power and peace. Menswear pieces embraced the same couture codes as the women’s looks: tunic-inspired shirts with pleated finesse, wide-legged trousers that swept the marble floor like togas reborn, and jackets structured like armor yet softened by delicate fabrications.

The palette told its own story—an ode to elemental luxury. Aquatic pastels conjured healing waters; sun-bleached neutrals and mineral blues evoked ancient stone and sky; gilded accents nodded to ceremonial regalia. And of course, Rowen Rose’s iconic vibrant pink pulsed through the collection like a signature—bold, feminine, unmissable.

What made the show extraordinary wasn’t just the setting or the garments—it was the mood. This wasn’t fashion for escape; it was fashion as ritual, as self-devotion. Each piece felt designed for the private act of dressing as a form of meditation, of becoming. The idea of leisure was elevated to a spiritual state—one that honored both body and beauty.

With SS26, Rowen Rose doesn’t just expand into menswear—it expands its universe. The brand continues to redefine modern elegance by blurring binaries: soft and strong, past and future, couture and comfort. It offers a wardrobe for those who view dressing not as duty, but as art.