ADAD CampaignChochengFALL WINTER 2025-2026fashionFashion BrandFashion ShowHaute CouturePARIS COUTURE WEEK FW25
Chocheng FW25–26 Collection— The Art of Stillness and Strength
At a time when fashion often chases volume and spectacle, Chocheng offered something entirely different: silence as luxury, stillness as rebellion, and precision as poetry. His Fall/Winter 2025–2026 Haute Couture collection was a deeply reflective statement, one that spoke not with flamboyance but with graceful defiance, rooted in the quiet power of restraint.
Presented against a minimalist backdrop that emphasized detail and discipline, the collection unfolded like a whispered conversation between eras. Known for his unwavering commitment to traditional craftsmanship and sustainable design, Chocheng built this season’s narrative on the enduring elegance of tailoring, reimagined through a noir, neo-feminist lens.
This was a collection of silhouettes that stood still, but spoke volumes. Each garment—crafted entirely by hand in the house's ateliers—carried within it a tension between rigidity and fluidity. Coats with razor-sharp shoulders, sculpted from wool felt and velvet, gave way to soft pleated gowns and languid silk blouses. The contrast was deliberate, meditative. It invited the audience to slow down and look closer.
A recurring motif was the rose, reinterpreted in meticulously hand-stitched appliqués and three-dimensional embroidery. Appearing on collars, cuffs, and lapels, it served as a symbol of both romance and resilience—two qualities that define the Chocheng woman. One particularly memorable piece was a jet-black suit with structured peplum and matching gloves, finished with a crimson rose blooming across the back like a quiet rebellion.
The palette remained largely monochromatic—ivory, charcoal, deep burgundy, navy, and the designer’s signature black—underscoring the collection’s mood of timeless introspection. But it was not somber. Instead, it felt like a quiet morning after a storm, where every garment seemed to hold a breath of calm and clarity.
Sustainability, a non-negotiable pillar for the brand, was present in every fiber. Only natural materials were used: wool crepe, silk organza, cotton velvet—sourced responsibly and sculpted into silhouettes that transcend seasons. Notably, all garments were sewn without machine—a quiet rebellion against the rush of modern fashion cycles.
There was no music at the start of the show—just the sound of footsteps echoing through the venue. It was a deliberate gesture, one that allowed the clothes to breathe, to speak for themselves. And they did.

In a couture week filled with spectacle and extremes, Chocheng’s FW25–26 collection was a rare pause, an invitation to reflect on what it means to dress with purpose, with memory, with meaning.
This wasn’t fashion shouting for attention.It was fashion standing still,—and commanding it.
Img Source: Kendam
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