ADAD CampaignFALL WINTER 2025-2026fashionFashion BrandFashion ShowHaute CoutureHAUTE COUTURE COLLECTIONPARIS COUTURE WEEK FW25Zuhair Murad
Zuhair Murad FW25–26 Collection — Gilded Icons: A Cinematic Symphony of Strength and Splendor
In the opulent heart of Paris Couture Week, Zuhair Murad cast a golden spell with his Fall Winter 2025–2026 Haute Couture collection—a glittering homage to the commanding femininity and timeless glamour of Hollywood’s Golden Age. Anchored in the elegance and spirit of screen goddesses like Katharine Hepburn, the collection transcended costume and memory, reawakening the legacy of women who were not only stars—but symbols of power, independence, and grit.
At once bold and cinematic, the collection opened with sculptural silhouettes—broad, commanding shoulders reminiscent of 1940s tailoring—channeling the iconic strength of classic Hollywood heroines. This wasn’t mere nostalgia; it was a reclamation of glamour as a form of defiance, structure as a form of expression, and softness as a quiet kind of armor. The sharp tailoring, often softened with sheer fabrics and fluid capes, captured a balance Murad has long mastered: the dialogue between femininity and fortitude.
Where recent seasons from the designer had leaned into more restrained elegance, this couture outing saw Murad return with unbridled opulence. And it was magnificent. Sequins, crystals, beadwork—each gown flickered with intensity, echoing the glint of vintage flashbulbs and golden statuettes. Shades of yellow gold, antique bronze, and warm amber glowed across the collection, turning runways into red carpets. One gown, in particular—a slinky column of molten sequins—evoked the dazzle of an Oscar trophy, yet felt as effortless as stardust.
This was couture as glorious resilience. Behind the glamour lay logistical hurdles—delayed fabric shipments, global tensions—but Murad, ever the romantic realist, transformed challenge into triumph. The resulting collection shimmered with a deeper message: that resilience, beauty, and hope are threads woven through history, through fashion, and through every woman who dares to shine.
A notable evolution in this season’s storytelling came with the debut of faux furs—dramatic stoles, cocoon coats, and plush wraps, some beaded and encrusted with cabochons. These weren’t just nods to old Hollywood luxury—they were ethical, intentional, and modern. It was a quiet revolution, draped in decadence but rooted in conscious couture.
The house of Zuhair Murad, already beloved on red carpets and bridal aisles worldwide, continues to expand its universe. With recent forays into jewelry and handbags—and whispers of new flagships in Paris and London—the brand feels less like a fashion label and more like a legacy in motion.
In a couture season peppered with introspection and nostalgia, Murad’s collection stood tall as a beacon of enduring beauty. Not just for the women who once graced black-and-white screens—but for the women of now, who write their own scripts, carry their own light, and wear their strength like sequins.
Img Source: Kendam
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