ADAD CampaignfashionFashion BrandFashion LookBookHOUGALOOKBOOKLOOKBOOK COLLECTIONSPRING SUMMER 2026Spring Summer 2026 Collection
Houga Spring/Summer 2026 Collection: Whispers of Soft Rebellion
For Spring/Summer 2026, Houga unveils a collection that moves like poetry in motion—subtle, fluid, and quietly radical. Rooted in designer Moe Ishida’s vision of clothing as a space for emotion and self-expression, the lookbook unfolds with pieces that feel instinctively unbound by convention.
Silhouettes drift between structure and air, layering weightless fabrics into forms that sway with the body, as if responding to breath and movement.
The palette leans into muted serenity, allowing texture and drape to speak in hushed yet confident tones. Familiar archetypes—uniform-inspired dresses, voluminous skirts, and soft tailoring—are reimagined with an offbeat elegance, blurring the lines between nostalgia and modernity.
Each garment carries the impression of something both dreamlike and lived-in, balancing restraint with a quiet defiance.
Houga’s SS26 is not about spectacle, but presence. It’s fashion as atmosphere—a distilled calm, an intimate world where minimalism finds its soul.
Img Source: Kendam
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