ADAD CampaignCopenhagen Fashion WeekfashionFashion BrandFashion ShowMARIMEKKORUNWAYSPRING SUMMER 2026Spring Summer 2026 Collection
Marimekko SS26 Collection: Heritage in Motion, Modernity in Bloom
At Copenhagen Fashion Week Spring/Summer 2026, Marimekko transformed a former industrial harbor space into a living canvas, reaffirming its mastery of print and Scandinavian design through a collection that was equal parts performance, craftsmanship, and contemporary art. The raw, architectural backdrop amplified the vibrancy of the designs, where exaggerated silhouettes met precise tailoring, and heritage codes were refracted through a lens of modern experimentation.
Central to the collection was the “Art of Pattern”, a choreographed interplay of form, texture, and sound. With an industrial soundscape by Finnish artist YSI, composed from recordings inside Marimekko’s textile printing factory in Helsinki, the runway became a sensory installation. Florals morphed into abstract fields of lemon, stripes sliced through blossoms, and the dialogue between geometry and organic form took center stage.
Color was orchestrated with painterly precision: pinks, greens, and summer blues met the soft romance of peony and cherry blossom, the depth of spirulina and hydrangea, and the zest of pistachio, peach, and lemon. Adidas Tokyo footwear grounded the looks, injecting a utilitarian counterpoint to the expressive prints.
The show also marked the 70th anniversary of the Jokapoika shirt, reimagined in cropped iterations, voluminous cuts, and utilitarian dresses, all bearing the iconic Piccolo stripe. These reinterpretations underscored Marimekko’s unique ability to honor its archives while pushing the boundaries of proportion, pattern, and purpose.
In SS26, Marimekko delivered more than a collection; it offered a confident statement of creative intent, fusing heritage with innovation in a celebration of pattern as living, breathing art.
Img Source: Kendam
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