ADAD CampaignFALL COLLECTIONFALL WINTER 2025-2026fashionFashion LookBookLOOKBOOKLOOKBOOK COLLECTIONOdakha
Odakha FW25/26 Collection: The Unfamiliar Familiar
Odakha’s Fall/Winter 2025–2026 collection arrives like a memory half-remembered—unfolding in gestures, shadows, and fragments of form that feel at once new and strangely known. Titled The Unfamiliar Familiar and lensed by the ever-observant Shun Komiyama, the lookbook offers a cinematic meditation on displacement, recognition, and the quiet power of ambiguity.
The garments themselves exist in tension—between minimalism and abstraction, protection and exposure. Silhouettes are layered but not heavy, composed of asymmetries and subtle distortions that invite closer inspection. Coats drape like armor, yet remain porous; skirts and tunics unravel at the edges, resisting completion. Nothing here is ornamental, yet everything is intentional.
Textures speak in low tones: felted wool, brushed cotton, and leather rendered matte and tactile. A neutral palette of smoke, earth, and stone deepens the sensory quietude, while precise tailoring meets deconstruction in garments that feel lived in, not worn out. The familiar codes of winter dressing—wraps, oversized collars, long-line coats—are abstracted, redrawn into silhouettes that disorient just slightly before settling into meaning.
Shun Komiyama’s imagery intensifies this sensation. Subjects emerge partially obscured, or caught mid-motion in frames that feel more like film stills than fashion photography. Shadows double as extensions of the garments themselves, while stark natural light renders the fabric’s surface with sculptural clarity. The result is less about showcasing clothes and more about observing how they inhabit—and are inhabited.
There is no singular narrative here, only fragments. A long knit sleeve stretched past the hand; a belt tied too high on the waist; a scarf trailing like an echo. These are clothes for those drawn to quiet dissonance—for wearers who find identity not in resolution, but in exploration.
With The Unfamiliar Familiar, Odakha continues to refine its voice as a label attuned to atmosphere, memory, and material intelligence. This is fashion not meant to impress at first glance, but to haunt gently, settle slowly, and resonate deeply.
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