Seoul Fashion Week S/S 2026: 25 Years of Style, City, and Storytelling

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Seoul Fashion Week S/S 2026 marks its 25th anniversary with a refreshed outlook. From September 1-7, the week-long program will unfold across DDP (Dongdaemun Design Plaza) and sites throughout the city, turning Seoul into a citywide stage where fashion meets architecture, history, and culture.

Historic landmarks and contemporary venues will be reimagined as runways, exhibitions, and presentations, turning the entire city into a dynamic fashion stage.

More than a seasonal showcase, Seoul Fashion Week has evolved into a launchpad for emerging designers, a gateway to international markets, and a hub for global fashion exchange. At 25, it stands not only as a marquee event but as a catalyst driving the growth and visibility of Korea's fashion industry worldwide.

Seoul Fashion Week S/S 2026 opens in style with Andersson Bell, debuting its first-ever runway in Korea. Staged along Deoksugung-gil at sunset, the show casts the brand's distinctive vision-where tradition and modernity intersect-into a striking urban spectacle.
Seoul Fashion Week S/S 2026: 25 Years of Style, City, and Storytelling
15 brands will take to the official runway, offering a panoramic view of K-fashion's diverse spectrum. Another 9 labels will present their collections in more intimate formats, using presentations to spark direct dialogue with audiences. Set against backdrops ranging from DDP and EQL Seongsu to private showrooms, these showcases go beyond static displays-transforming into immersive spaces where each designer's universe unfolds and fashion becomes a conversation.

Another highlight this season is the Off Show program, where BIG PARK takes center stage at Heungcheonsa, a centuries-old temple in Seongbuk District. Set against its serene backdrop, the runway merges contemporary aesthetics with tradition. Crimson dancheong, verdant mountain vistas, and experimental silhouettes converge to create a scene that blurs the boundaries of fashion, space, and time-an evocative dialogue between heritage and modernity.

Seoul Fashion Week broadens its global horizons this season with the Berlin Showroom. Bringing Berlin's signature creativity and sustainable fashion philosophy to Seoul, the program sets the stage for designers and industry leaders from both cities to collaborate and ignite synergies. This cross-cultural dialogue is poised to deepen international networks and serve as a springboard for K-fashion's growing presence across Europe-and on the wider global stage.

This season's Trade Show features 106 participating brands. At DDP Design Lab, 76 labels will present their collections through order exhibitions, while 30 more extend the experience into private showroom tours. With 102 international buyers from 22 countries connecting directly with designers, these one-on-one consultations-where collections can be seen, touched, and discussed firsthand – offer not only tangible pathways to global expansion but also underscore Seoul Fashion Week's evolving stature as a nexus of global fashion commerce.

Marking a 25-year legacy, Seoul Fashion Week S/S 2026 emerges as a living stage that channels the city's culture, history, and future. From the storied paths of Deoksugung-gil to the tranquil grounds of Heungcheonsa and from Seongsu's creative quarter to the iconic DDP, Seoul's many faces converge through the language of fashion. Here, the creativity and daring spirit of designers from Korea and beyond illuminate the stage, underscoring the city's role as both backdrop and protagonist in a global fashion dialogue.
Seoul Fashion Week S/S 2026: 25 Years of Style, City, and Storytelling
Seoul Fashion Week at 25: The City Becomes the Stage

Celebrating its 25th anniversary, Seoul Fashion Week S/S 2026 reimagines the relationship between fashion and the city itself. From Deoksugung-gil and Heungcheonsa to DDP, the capital's history and modern spirit converge as Korea's leading designers unveil their creative visions across the city.

The season opens with Andersson Bell, a brand that has earned international recognition for its distinct sensibility since its launch in 2014. Following its Milan runway debut in 2024 and its distinction as the only Korean label currently on the Milan Fashion Week main schedule, Andersson Bell now takes on a new challenge: presenting Seoul Fashion Week's first-ever opening show staged outside of DDP. Against the storied backdrop of Deoksugung-gil, where the past and present of Seoul intersect, the brand will deliver a moment that marries traditional architecture with contemporary style. The production is elevated by world-renowned creative directors Robin Spencer, Mari Ohashi, and Jose Carlos Gonzalez, while global top model Hyun-ji Shin marks a celebrated return to the domestic runway.

At DDP, fourteen brands will present runway shows, each translating their design philosophy into immersive experiences that blend collaboration, live performance, and visual art. Here, collections transcend clothing to become multi-sensory performances, allowing audiences to experience fashion as sound, image, and space all at once.

The Off Show programme takes a more experimental turn, with designers transforming unconventional venues into stages. SLING STONE will reframe the Oil Tank Culture Park's T2 outdoor stage, while CARUSO presents a sleek reinterpretation of Mondrian Hotel. Among the season's most striking moments, BIG PARK stages a runway at Heungcheonsa, where crimson dancheong, serene mountain vistas, and modern silhouettes converge. Beyond the runway, the show extends into cultural immersion, offering temple food experiences alongside fashion, blurring the line between fashion presentation and cultural event.

This season's stages are more than settings for garments; they become canvases interpreting Seoul's history, culture, and future. From Andersson Bell's Deoksugung-gil opening to BIG PARK's temple showcase and DDP's landmark runways, Seoul Fashion Week invites audiences into a seven-day journey where the city itself transforms into fashion's ultimate stage.
Seoul Fashion Week S/S 2026: 25 Years of Style, City, and Storytelling


KEY PROGRAMS

■ Brand-Focused Communication: Presentation

First introduced in the S/S 2025 season, the Presentation programme returns for its third edition at Seoul Fashion Week S/S 2026-this time with an expanded presence.

Designed to draw buyers and press closer to the collections, presentations foster direct dialogue and concentrated exchange – an encounter more intimate, more layered than the runway or trade show. In just three seasons, they have emerged as one of the week's distinctive formats, celebrated for their immediacy and depth.

This season, 9 brands take the spotlight: ▲PEOPLE OF THE WORLD ▲JULY COLUMN ▲BONBOM ▲BMUET(TE) ▲THELOOM ▲GRACE ELWOOD ▲KUMANN YHJ ▲BLR ▲KIJUN. Their showcases will unfold across DDP Seoul On, Jandi Sarangbang, Art Hall 2, and individual showrooms – venues chosen to echo each brand's identity and narrative.

Adding further dimension, 3 of these brands will also present at EQL Seongsu, embedding the programme within one of Seoul's most dynamic fashion districts and offering audiences a sharper view of the pulse of contemporary K-fashion.

By merging distinctive venues with each brand's creative DNA, the presentation format is no longer simply an alternative to the runway but as one of Seoul Fashion Week's defining stages: immersive, authentic, and unmistakably its own.

■ European Sensibilities Arrive in Seoul: The Berlin Showroom

One of the standout highlights of Seoul Fashion Week S/S 2026 is Berlin Showroom, a project presented by Fashion Council Germany.

From September 2 to 3, the MCM Showroom in Gangnam will host 12 emerging brands selected from Berlin Fashion Week. The roster includes ▲SIA ARINKA ▲LUEDER ▲BALLETSHOFER ▲HADERLUMP ▲RICHERT BEIL ▲GERRIT JACOB ▲DAWN ▲CLARA COLETTE MIRAMON ▲UNVAIN STUDIOS ▲WILLIAM FAN ▲DANNY REINKE ▲ISABELLA RUDZKI - designers shaping the future of European fashion with fresh vision and daring aesthetics.

The collections promise more than garments alone. They distill Berlin's core values-sustainability, timeless aesthetics, and material innovation-into compelling form. From refined silhouettes in luxurious Italian fabrics to avant-garde experiments with unconventional materials, the Berlin Showroom captures the diversity and progressive spirit defining Europe's fashion scene today.

More importantly, this collaboration goes beyond presenting European collections in Seoul. It creates a platform for genuine exchange between K-fashion and European fashion, fostering new synergies while amplifying Seoul Fashion Week's profile on the international stage. By bridging creative communities across continents, the initiative marks a decisive step in establishing Seoul Fashion Week as a global B2B hub-one where collaboration and commerce converge to shape the future of fashion.

Seoul Fashion Week S/S 2026: 25 Years of Style, City, and Storytelling

K-Fashion's Business Hub with Global Buyers: Trade Show

This season, the Seoul Fashion Week S/S 2026 Trade Show unfolds from September 4 to 6 at the DDP Design Lab, spanning floors 1 through 3 and spotlighting 76 standout brands.

Building on the unprecedented success of F/W 2025-the most remarkable season of orders in its history-the Trade Show once again commands the attention of the international fashion industry. A total of 102 buyers from 22 countries are set to attend, including influential names such as France's iconic department store Printemps, luxury e-commerce powerhouse Ssense, and Southeast Asia's leading concept retailer Club21 Singapore,

With their diverse reach across department stores, global retail chains, and digital platforms, these buyers bring tangible opportunities for Korean brands to expand into international markets. Through pre-arranged business matching, designers will engage in one-on-one consultations where collections can be experienced firsthand-seen, touched, and discussed-before seamlessly transitioning into negotiations and purchasing opportunities.

Now firmly established as a signature pillar of Seoul Fashion Week, the Trade Show continues to position itself as both stage and gateway: the essential link connecting K-fashion's rising talent to global markets, and reinforcing its stature on the international stage.

■ K-Fashion in the Heart of the City: Showroom Tour

As an extension of the Trade Show, the Showroom Tour invites international buyers to step out of the exhibition hall and into the city, immersing themselves in Seoul's most dynamic fashion districts. For the S/S 2026 season, some 20 showrooms across trendsetting neighborhoods like Seongsu, Hannam, and Gangnam will open their doors to the global stage.

This season's lineup spotlights on rising brands with growing international momentum, including ▲NO MANUAL ▲MARHEN.J ▲STAND OIL ▲YOUNG N SANG ▲XLIM. Together, they curate a portfolio as diverse as it is forward-looking, capturing the restless energy and creative evolution of K-fashion.

What makes the Showroom Tour distinctive is the authenticity of the encounter. Staged within spaces that embody the DNA of each brand, it offers an immersive experience far removed from the conventions of runway or trade floor. Buyers can speak directly with designers, examine the craftsmanship and detail firsthand, and uncover the narratives woven into each collection-sparking connections that often lead to future collaborations and partnerships.

By stretching beyond the Trade Show, Seoul Fashion Week transforms the city itself into a living map of fashion's next wave-where every showroom visit becomes not just a meeting, but a moment of discovery.

Overview
Organizer: Seoul Metropolitan Government

Dates: September 1 (Mon) September 7 (Sun), 2025/7 days

Venues: DDP, Deoksugung-gil, EQL Seongsu, individual brand showrooms, and more

Format: Offline events with simultaneous online streaming

Programs Runway: 15 On Show brands, 3 Off Show brands, 9 Presentations. Trade Show, Berlin Showroom, SFW Party

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