For its Fall Winter 2025–2026 campaign, Burberry stages a richly layered dialogue between past and present, photographed by Sam Rock under Daniel Lee’s creative direction. Set within the baroque interiors and landscaped grounds of Wolterton Hall, the imagery transforms heritage into theatre, balancing aristocratic grandeur with playful irreverence.

The campaign leans heavily on tactile storytelling. Velvet damasks, embossed leathers, and tapestry-inspired fabrics evoke William Morris ornamentation, while shredded viscose raincoats and distressed finishes inject a distinctly modern edge. Quilted jackets in geranium florals reinterpret British quilting with botanical flair, while jodhpur trousers and Savile Row tailoring reframe equestrian codes through a contemporary lens. Each piece insists on fabric as narrative, with textures – plush velvets, glossy leathers, and cross-stitched knits – communicating as much as the silhouettes themselves.

Wolterton Hall becomes more than a backdrop: its carved wood, damask upholstery, and ancestral portraits mirror Burberry’s own push-pull between continuity and disruption. Ducks on staircases, velvet-clad figures sprawled on floral sofas, and black-and-white equestrian imagery all underscore the campaign’s theatrical eccentricity, rendering heritage strange, even subversive. The result reads as both portraiture and mise-en-scène, where models Rupert Everett, Luther Ford, Jeny Howorth, Lina Zhang, Assa Baradji, Tristan Watkins, Leon Keenan, and Iris Lasnet become part of the décor, at times ornamental, at times defiant.

The color palette heightens this tension, weaving tapestry browns, maze greens, and punk reds into a painterly spectrum that ties the collection’s textures together. Ammy Drammeh’s makeup and Shiori Takahashi’s hair styling amplify the campaign’s mood of Gothic romance and eccentric formality, offering a vision that is equal parts reverent and restless.

Ultimately, Burberry’s FW25–26 campaign is less about movement than about atmosphere – a still life of fabric, form, and English eccentricity. It succeeds not by softening its heritage but by distorting it, turning tradition into a stage for wit, irony, and theatrical subversion.