After years of reinvention, the iconic Victoria’s Secret Fashion Show made a dazzling return to New York City on October 15, 2025, under the cinematic banner “Lights, Camera, Angels”. Staged at the historic Steiner Studios in Brooklyn, the show symbolized both nostalgia and evolution, a celebration of resilience, glamour, and modern femininity.

This year’s edition balanced the brand’s signature fantasy with a contemporary spirit of inclusivity. The production blended theatrical runway moments, cinematic lighting, and live musical acts with interactive livestream elements, allowing audiences to “shop the show” in real time. 

It was both spectacle and strategy, a seamless fusion of entertainment, empowerment, and e-commerce innovation.

Elaborate wings, radiant metallics, and glittering lace textures recalled the grandeur of the brand’s golden era, yet the cast reflected today’s broader, more authentic spectrum of beauty.

Returning icons Adriana Lima, Alessandra Ambrosio, Candice Swanepoel, and Lily Aldridge brought a touch of nostalgia, while fresh faces and barrier-breaking figures infused the night with new energy.

Among the most striking moments: WNBA star Angel Reese made history as the first professional athlete to grace the Victoria’s Secret runway, her pastel pink look radiating both power and playfulness. Jasmine Tookes, nine months pregnant, opened the show in a golden, netted drape, redefining maternal strength through the lens of haute couture.

The Hadid sisters, Gigi and Bella, captivated the audience with cinematic flair, their looks echoing timeless old-Hollywood glamour.

The all-female musical lineup reinforced the night’s theme of empowerment. Missy Elliott electrified the stage with an explosive opening performance, followed by Karol G, Madison Beer, and TWICE, each bringing their own rhythm and artistry to the evening. The show closed beneath a shower of iridescent confetti and shimmering light, a symbolic blend of legacy allure and modern reinvention.

Critics called the 2025 show both progressive and paradoxical, applauding its ambition and diversity while questioning whether its inclusivity transcends aesthetics. Still, the event reaffirmed Victoria’s Secret’s mastery of spectacle-driven storytelling and its ongoing attempt to reconcile fantasy with authenticity.

From a strategic perspective, this edition cemented Victoria’s Secret’s vision for the future: one where fashion, digital engagement, and commerce converge. 

In merging nostalgia with innovation, the brand reminded the world that even in a rapidly shifting cultural landscape, the allure of reinvention, much like the wings of an angel, remains timeless.