ADAD CampaignDSQUARED2fashionFashion BrandFASHION DESIGNFashion LookBookLOOKBOOKLOOKBOOK COLLECTIONMENSWEARPreFall 2026 Collectionprefall2026
Dsquared2 Pre-Fall 2026 Menswear: Raw Attitude Refined with Contemporary Precision
Dsquared2 presents its Pre-Fall 2026 menswear lookbook with a renewed clarity of purpose, sharpening the brand’s signature rebellious energy into something more distilled, modern, and considered. The collection leans into the tension between ruggedness and refinement, pairing utilitarian codes with a polished edge that speaks to the evolving identity of the Dsquared2 man.
Tailoring takes on a decisive role this season. Sharp-shouldered jackets, lean trousers, and crisp shirts introduce structure while maintaining the brand’s characteristic swagger. This rigor is offset by pieces rooted in workwear and streetwear: distressed denim with a controlled hand, reimagined cargo silhouettes, and outerwear that balances technical functionality with urban attitude.
Textures and materials carry the narrative into deeper territory: matte leathers, brushed wools, coated cottons, and denim washed to an artful patina. The palette remains grounded in neutrals, charcoal, sand, and raw denim blue with strategic injections of red and metallic accents that channel the brand’s bold DNA.
Layering remains central to the collection’s styling language. Hoodies beneath tailored coats, open-knit sweaters under structured jackets, and hybrid silhouettes that blur the line between casual and formal create a dialogue between formality and grit. The effect is effortless confidence: pieces engineered to transition seamlessly from day to night, city to travel, and work to weekend.
Pre-Fall 2026 ultimately delivers a mature recalibration of Dsquared2’s iconic attitude. Still irreverent but more controlled, still daring but executed with sharper precision, the collection feels tuned to the contemporary moment: dynamic, confident, and undeniably Dsquared2.






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