PUMA x SAN SAN GEAR: The Art of Movement
One year after their first creative fusion, PUMA and Seoul-based streetwear label SAN SAN GEAR reunite for their highly anticipated second collaboration, unveiling a collection that embodies rhythm, transition, and the pulse of modern urban life.
This season introduces two new collaborative footwear capsules—the Talon and the Mostro Cage—alongside a refined apparel line inspired by the technical precision of outdoor gear and the effortless functionality of sportswear. A sleek monochrome palette of black tones underscores the brand’s signature sophistication, blending utility with contemporary street sensibility.
At the heart of the campaign lies a striking narrative inspired by South Korea’s urban delivery culture. Against a backdrop of grey cityscapes and towering skyscrapers, two delivery men navigate the metropolis, some on motorbikes, others on electric bikes, in a surreal, cinematic chase. Their journey captures the essence of the collection: movement, transformation, and the dynamism of modern living.
The PUMA x SAN SAN GEAR 2nd Collection is available now at PUMA’s official online store, select PUMA stores, and the SAN SAN GEAR official website.








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