On 22 December 2025, global superstars BLACKPINK unveiled their latest collaboration with Fragment, the influential streetwear label led by Japanese design icon Hiroshi Fujiwara. 

The collection represents a bold convergence of BLACKPINK’s unmistakable global presence and fragment’s minimalist Tokyo street aesthetic, resulting in a lineup that feels both effortlessly cool and culturally powerful.

Blending music, fashion, and street culture, the collaboration reflects BLACKPINK’s ongoing influence beyond the stage, while staying true to fragment’s signature understated edge. The release arrives at a timely moment, building anticipation ahead of BLACKPINK’s highly awaited “DEADLINE” World Tour, set to reach Japan in mid-January.

A must-see drop that captures the rhythm of two creative worlds colliding.

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