Marine Serre’s Holiday 2025 campaign unfolds as a precision-crafted visual universe, with Fleur Lecommandoux (model) positioned as its defining presence. The house’s iconic Moon symbol becomes the campaign’s architectural backbone, shaping a world where surreal scale, crisp futurism, and meticulous artifice replace traditional holiday sentiment.

Lecommandoux navigates this dreamlike landscape with sculptural poise, grounding the campaign’s heightened aesthetic. Around her, crescent moons rise like monumental structures, accessories appear in exaggerated proportions, and digitally refined terrains create an atmosphere of controlled unreality. Her presence sharpens the narrative, giving the futuristic setting an anchoring elegance.

Marine Serre’s silhouettes – moon-printed bodysuits, contoured outerwear, and aerodynamic forms – merge seamlessly with the environment, appearing less like garments and more like extensions of the world they inhabit. Through Lecommandoux’s focused, cinematic portrayal, the brand’s codes acquire new dimensionality, reinforcing a unified visual language.

The result is a holiday vision stripped of nostalgia and built instead on clarity, surreal minimalism, and a distinctly Serre form of modern mystique.