Jimmy Choo’s Spring/Summer 2026 campaign unfolds like a waking dream, delicate, deliberate, and quietly powerful. Titled Les Fleurs, the new women’s story explores the tension between fantasy and reality, where softness doesn’t dilute strength, and femininity refuses to be defined by a single mood.

Set against sculptural, brutalist backdrops, petals bloom in unexpected places. Florals appear oversized and surreal, brushing up against clean architectural lines, while the collection itself moves effortlessly between precision and ease. There’s a sense of intimacy in the way the pieces are worn, bags tucked close, heels grounded yet elegant, suggesting confidence that doesn’t need to announce itself.

Fronted by model Kiki Willems, the campaign is captured through the discerning lens of Quentin de Briey and styled by Jane How, whose approach allows the story to breathe. Denim feels polished, tailoring feels fluid, and accessories become quiet statements rather than declarations.

Les Fleurs is a continuation of Jimmy Choo’s Future Feminine vision, one that embraces contradiction. Romantic yet resolute, modern yet timeless, the Spring/Summer 2026 collection reminds us that femininity is most compelling when it exists on its own terms.