Seoul Fashion Forum will be hosted with around 300 seats, focusing on “The Next Chapter of K-Fashion: Deep Dive & Inspiring”.

In order to secure general popularity and industry value for K-Fashion, Seoul Fashion Week will be livestreamed both online and on-site and will be promoted through TV programs.

SEOUL, SOUTH KOREA, January 21, 2026 – Seoul Fashion Week, a global fashion business platform, will enhance its business efficiency and viewing experience this year by holding the entire event at DDP in a one-site format.

This year’s major changes are twofold: the operation structure will be reorganized to help industry insiders and buyers better focus on collections and business programs; and fashion shows and business programs will be held back-to-back, providing a seamless experience. These changes aim to encourage buyers and media to stay longer at the event, thereby expanding opportunities for contacts and promoting designers’ collections.

In addition to the operational changes, this season’s lineup has been curated in a balanced manner. Featuring designers at all career stages, from up-and-coming to veteran, a total of 24 brands will participate, presenting 15 fashion shows and 9 presentations.

On the opening day, February 3, the kick-off show will be led by MÜNN, a menswear label.

Han Hyun-min, CEO of MÜNN and the winner of the International Woolmark Prize Asia, will present a collection that clearly embodies his brand’s philosophy of defamiliarization. In this collection, he will showcase new patterns combining horizontal yoke seams with classic military garments and a draping technique that resembles wrapping objects in paper.

The remaining 14 brands will showcase their next-season collections on the large runway at Art Hall 1, DDP. LIE, a women’s lifestyle brand led by designer Lee Chung Chung, will present a collection expanding high-end athleisure into ski mountaineering. Using recycling and upcycling crafts, the collection embodies sustainability from start to finish.

Nine presentations will be held at venues including Art Hall 2 at DDP, Igansumun Exhibition Hall, and individual showrooms. Buyers (B2B) and general audiences (B2C) will gain a comprehensive view of each brand’s concept and product lineup.

YUGADANG will stage a performance titled “K-Fashion Demon Hunters”, inspired by Korean mythology figures such as Imugi, Haetae, and Dokkaebi, accompanied by Gugak (traditional Korean music).

In the 2026 S/S season, the trade show achieved order consultation results totalling USD 7.45 million (KRW 10.4 billion).

Major global buyers attending include Harvey Nichols, Urban Outfitters, and Club21 Singapore.

The 2026 Seoul Fashion Forum will be held on February 3 at Art Hall 2, DDP, with 300 participants. Speakers include executives from LOEWE Korea, W CONCEPT, Global-e, Vunque, and Andersson Bell.

Major fashion shows will be livestreamed via large LED screens at DDP and through the official Seoul Fashion Week YouTube channel.

As an approved international media partner, OTS Magazine will be covering Seoul Fashion Week AW26–27, spotlighting the designers, business impact, and cultural narratives shaping the next chapter of K-Fashion. Our on-ground and editorial coverage will explore how Seoul continues to position itself as a powerful global fashion capital, bridging creativity, commerce, and cultural identity.