ADAD CampaignfashionFashion BrandFashion LookBookLOOKBOOKLOOKBOOK COLLECTIONPreFall 2026PreFall 2026 CollectionZuhair Murad
Zuhair Murad Pre-Fall 2026 Collection: An Exercise in Elegance and Excess
For Pre-Fall 2026, Zuhair Murad turns to Paris at the height of the Belle Époque, not in pursuit of nostalgia but as a study in attitude. The era’s cultivated excess and performative femininity become a framework through which Murad explores autonomy, theatricality, and self-authorship. His muses are more than replicas, informing a collection that understands glamour as intention rather than ornament alone.
The lookbook opens with a sense of controlled opulence. Jewel tones dominate, with strapless gowns in emerald taffeta and garnet cady establishing a palette that is saturated yet disciplined. Corsetry anchors the silhouettes, shaping fit-and-flare dresses in conch pink and ivory cotton, where laser-cut eyelet skirts soften architectural bodices. These early looks rely on proportion, fabric weight, and surface clarity, allowing construction to command attention without excess embellishment.
Accessories, now an increasingly integral part of the house, are styled with notable restraint. The Mandapa bag in tooled leather, sculptural stilettos, jewel-box evening clutches, and oversized faux diamonds appear tonally aligned, never competing with the garments. A chocolate-hued gown paired with an imposing bib necklace encapsulates the collection’s most successful tension: luxury articulated through selective emphasis rather than accumulation.
Where Murad departs from restraint, he does so deliberately. Boudoir-inspired lace dresses with integrated corsetry reintroduce overt sensuality, while a sheer café au lait gown fully encrusted with mirrored sequins leans unapologetically into spectacle. Elsewhere, jewel-toned sequins scatter across a structured jacket, jet tendrils spill from the shoulder of a tailored black piece, and a diamond frond punctuates an otherwise restrained strapless gown. A fleeting moment of painted florals evokes the intimacy of a jardin d’hiver, adding softness without diluting authority.
Though resolutely evening-focused, the collection quietly reinforces suiting as a point of strength. Tailored jackets and trousers are sharp yet fluid, conceived for repetition rather than a singular occasion, and stand among the collection’s most forward-looking propositions. They ground the decorative language in wardrobe logic, ensuring fantasy never eclipses function.
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