SOSHIOTSUKI Spring/Summer 2027 Collection “The Persistence of Memory”

by - 09:48:00

At the core of SOSHIOTSUKI's creative practice is memory. 

Not only personal memories, but also memories inherited through photographs, films, and the 
stories of others̶memories never personally experienced, yet somehow deeply familiar. This season begins with a sense of nostalgia for a resort that has never actually been visited. 
The image at the heart of the collection is that of a usually strict father allowing himself to loosen 
up, just slightly, while on holiday. 
Freed by the atmosphere of a resort, he dresses in ways he never normally would. A shirt with one collar flipped out. Shorts that refuse to close completely. Trunks peeking out beneath them. 
SOSHIOTSUKI Spring/Summer 2027 Collection “The Persistence of Memory”
Lapels and belts curving into forms reminiscent of the letter "S." 
There is something imperfect about him̶almost awkward. Yet within that awkwardness lies humanity and charm. Because he is someone who ordinarily strives for perfection, these subtle disruptions never diminish his dignity; instead, they become part of his appeal. It is a fleeting vulnerability that can only emerge in the extraordinary setting of a resort.

Yet these gestures are not the result of the wearer's intention. SOSHIOTSUKI builds this sense of "undone" directly into the product itself. 
SOSHIOTSUKI Spring/Summer 2027 Collection “The Persistence of Memory”
What would normally occur by chance̶through styling or the habits of the wearer̶is instead engineered into the garment's construction. 

It is not the wearer's individuality that creates these moments. The garment inevitably becomes this way on its own. There is no deliberate act of dressing carelessly. This philosophy extends directly into this season's exploration of soft tailoring. 

For SOSHIOTSUKI, softness is not simply achieved through soft fabrics or by removing linings and shoulder pads. Instead, the internal canvas construction has been fundamentally reconsidered, pursuing softness through pattern cutting as much as through material selection. 
SOSHIOTSUKI Spring/Summer 2027 Collection “The Persistence of Memory”
The lapels maintain their curves through an exaggerated roll line. The belts are shaped by concealed metal inserts. The collar stays are molded into flowing curves. Together, they create silhouettes that subtly evoke the letter "S." 

Behind this approach lies the influence of Salvador Dalí.

Dalí's works present rigid objects that appear to melt. Inspired by this paradox, we sought to create 
garments that appear soft despite being structurally rigid. 

Internal construction, metal 
Reinforcements and carefully engineered patterns hold each form in place while giving the impression that gravity has naturally caused the garments to collapse. 
SOSHIOTSUKI Spring/Summer 2027 Collection “The Persistence of Memory”
They are not soft. 
They simply appear soft. 
Designing that visual impression also means designing the way the wearer behaves.

People naturally seek reasons for the way they dress.

"Because it's functional." 
"Because I'm on vacation." 
"Because it was a gift." 
"Because that's how it's designed." 
These small justifications make the act of dressing feel effortless.
SOSHIOTSUKI Spring/Summer 2027 Collection “The Persistence of Memory”
SOSHIOTSUKI wanted to build those reasons into the garments themselves. 
The materials this season are composed primarily of newly developed original fabrics and faithful reproductions of textiles produced more than twenty years ago, all manufactured entirely in Japan. 

The wools and linens are yarn-dyed, using different colors and fibers for the warp and weft to create visual depth. The cotton fabrics undergo garment dyeing and washing processes that evoke the passage of time. 

The color palette likewise reflects accumulated time rather than vitality: dry beige, clay-like reddish brown, and faded sax blue. These are not the colors of nature in its prime but the colors of materials that have gradually lost moisture through sunlight and air over time. 
SOSHIOTSUKI Spring/Summer 2027 Collection “The Persistence of Memory”
For SOSHIOTSUKI, clothing is not about recreating the past. 
It is a structure that gives form to memories we have never experienced, allowing them to become 
new memories inscribed onto the body.

--
ABOUT DESIGNER: SOSHIOTSUKI / 大月壮士
Born in 1990, Soshi Otsuki founded his menswear label SOSHIOTSUKI in 2015. The brand proposes a contemporary vision of dandyism shaped by Japanese sensibilities and traditional tailoring techniques. 

In 2016, he was shortlisted for the LVMH Prize, and in 2023 presented his first runway show at Rakuten Fashion Week TOKYO. In 2025, he was awarded the Grand Prize at the LVMH Prize 2025. In January 2026, he was selected as the Guest Designer for Pitti Immagine Uomo 109, where he presented his runway show in Florence, Italy.

Designer Soshi Otsuki 
Stylist Alister Mackie (Streeters) 
Hair Yu Nagatomo 
Make-up Kanako Yoshida 
Casting Director Piotr Chamier (Streeters) 
Music TAAR 
Video Director Rei Takaji 
Runway Photographer Koji Shimamura 
Director & Backstage Photographer Local Artist Show Director Fuminori Sakai (VISIONS AND PARADOX) 
Show Producer Christian Sven Adams (brachfeld) 
International Project Director Benjamin Bernadet (benk.world) 
Show Calling Ayumi Okada 
Set Design: Keita Furusawa (VISIONS AND PARADOX) 
Light Designer Mitsuhisa Ogaki (MGS) 
Sound Designer Ai Nashimoto (ABC) 
Kimitoshi Ito (ABC) 
Stylist Assistants 
Vincent Pons 
Dominik Radomski 
Isabella Papadimitriou 
Casting Assistant Benedikt Verheyen 
Designer Assistants Azusa Fuji 
Masahiro Egami 
Minaho Matsushima 
Haruki Tanaka 
Backstage Photographer Assistant Shun Hidaka
PR MATT, DAVID SIWICKI, COMMUNICATION
Sales – Global Tomorrow Ltd 
Sales - Japan & Korea Monotype Service

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