OTSMAGAZINE: PUCCI

Home
Features
- Exclusive
- Lifestyle
- Runway
- Highlights
Fashion
Interviews
Get In Touch

Pucci’s Holiday 2025 campaign, fronted by Irina Shayk, transforms the house’s iconic printed silk scarf from accessory to protagonist, framing it within a world that winks at mid-century glamour while remaining unmistakably contemporary. Under Camille Miceli’s vibrant direction, the campaign becomes a dialogue between heritage and modernity, nostalgia and irreverence.

Pucci Holiday 2025: Irina Shayk Leads a Playful, Print-Driven Fantasy

Pucci’s Fall Winter 2025-2026 collection, aptly titled Passpartout, distilled the house’s kaleidoscopic heritage into a streamlined vocabulary of jet-set silhouettes. Creative director Camille Miceli reimagined the maison’s iconic prints in tighter mosaics and softened gradients, grounding a collection that felt both retro-inflected and rigorously modern.

Pucci Passpartout FW25-26 Collection: Camille Miceli’s Cosmopolitan Elegy

Pucci unveiled its Spring/Summer 2025 collection, Marmo, in the spellbinding coastal haven of Portofino, transforming a historic abbey into a luminous stage where sun, sea, and silhouette converged. Against a golden Mediterranean sunset, the house celebrated its iconic print with a renewed fluidity and artistic freedom, crafting a story that was both ethereal and vividly modern.

Pucci’s SS25 Portofino Reverie: Marmo in Motion

Pucci’s Spring/Summer 2025 Marmo campaign is a radiant homage to the brand’s heritage, reimagined under the bold creative direction of Camille Miceli. Centered around the house’s iconic swirling Marmo print, the collection fuses archival richness with present-day clarity, delivering a story of reinvention anchored in elegance.

The vivid world of dance and music serves as the inspiration for Pucci's "Parade" fall 2024 campaign, which is full of rhythmic designs. Creative director Camille Miceli leads and displays the company's recognisable prints.

Pucci Parade Fall 2024 Campaign lensed by Johnny Dufort

The Italian fashion brand Pucci and the French cosmetics giant Guerlain are collaborating on a beauty fusion autumn 2024 makeup collection. This capsule collection combines Pucci's recognisable, eye-catching patterns with Guerlain's luxury makeup skills to provide the best of both worlds.

Camille Miceli's Pucci Very Vivara 2024 line, which embraces the dynamic essence of nature and skillfully combines geometric and organic elements, offers a novel take on luxury and elegance. The series brings new vitality and excitement to the classic Vivara print, which was initially released in 1965, by drawing inspiration from the natural force of water.

Pucci's Very Vivara 2024 Collection Campaign Starring Vittoria Ceretti

Entering Emilio Pucci's autumn 2023 "Supernova" campaign is like stepping into a brand-new planet that transcends time and space limitations. The collection, which has the stunning Amelia Grey Hamlin as its face, pays homage to Space Age ideas and the legendary patterns of the Italian fashion house.

Emilio Pucci fall 2023 Supernova campaign Featuring Amelia Gray Hamlin Lensed Eddie Wrey.

As she displays a dazzling collection of PUCCI eyeglasses, model and influencer Juliana Nal oozes elegance and style, adding a dash of intrigue to the ideal summer accessories.

PUCCI Eyewear Ad Campaign Collection Featuring Juliana Nalú.

Initials E.P., Pucci's most recent collection, has gained attention since its runway debut last month. Model Raquel Zimmermann is featured in an alluring advertisement that artistic director Camille Miceli unveiled after being photographed on-site in Florence.