For Fall 2027, ELIE SAAB Bridal unveils a collection inspired by the transporting power of light, drawing on the poetic allure of Lutèce, the ancient city that would become Paris. Evoking the elegance, modernity, and enchantment of the Maison’s second home, the collection reimagines bridal couture through luminous embellishments, ethereal fabrics, and silhouettes that balance timeless romance with contemporary sophistication.

For Spring/Summer 2027, Markgong transforms the intoxicating rush of a crush into a sartorial fantasy, unveiling a 67-look collection at Shanghai Fashion Week. Drawing on personal romantic misadventures, the designer charts the emotional trajectory of infatuation, from the first exhilarating spark to the moment imagination begins to eclipse reality. The result is an irreverent exploration of longing, anticipation, and the irresistible desire to be noticed.

For Spring/Summer 2027, JUUN.J explores the expansive notion of COSMOS, examining how contrasting elements can converge to create a greater sense of harmony. This conceptual vision informs a collection defined by interplay, where forms bloom, layers intersect, and opposing aesthetics find a compelling equilibrium.

GUCCI’s Holiday 2026 campaign transforms the festive season into an extravagant celebration of glamour, nostalgia, and playful indulgence. Fronted by global icon Mariah Carey and directed for film by Harmony Korine, the campaign captures the spirited creative vision of Demna Gvasalia, bringing together the magic of Christmas with the House’s irreverent approach to contemporary luxury. Champagne-filled celebrations, lavishly wrapped presents, and an eclectic gathering of impeccably dressed guests establish an atmosphere of unapologetic festive excess.